20 metrics all game devs should hold close.
(there are more, but I’ll keep it simple)
First, remember 3 core pillars:
1. New Players
↳ How you acquire your audience.
2. Active Players
↳ How you retain your audience.
3. Paying Players
↳ How you monetize your audience.
Second, there’s no one-size-fits-all set of
metrics, but here’s the truth:
20% of your game’s metrics drive
80% of your game’s performance.
Here are the 20 most important metrics:
📊 Acquisition Metrics
• New Daily or Monthly Active Users
• CPA (Cost Per Install/Login/Battle)
• Fraud Share: Invalid ad metrics
• New Players Retention Rate
• New Players Churn Rate
• K-Factor: Viral growth
📊 Retention Metrics
• Daily/Monthly Active Users
• 1, 7, 30 Day Retention
• Session Length
• Session Count
• Churn Rate
• Lifetime
📊 Monetization metrics
• LTV: Revenue over player Lifetime
• ARPPU: Revenue Per Paying User
• Daily/Monthly Paying Users
• Average Transaction Value
• ARPU: Revenue per User
• Number of Transactions
• Payer Retention
• Gross Revenue
Metrics aren’t just numbers.
They’re the story of your game’s world,
told through data.
