Layers of Game LTV

Layers of Game LTV

Here is a breakdown:

1. Marketing
How do you bring players into the game and who they are?

– Target Audience: Who are you appealing to?
– Relevant Creatives: Are your ads on point?
– CPI (Cost Per Install): Are you acquiring users efficiently?

2. Engagement
How do you keep players coming back?

– DAU/WAU/MAU: Daily, weekly, and monthly active users matter.
– Playtime & Session Length: The more time in-game, the better.
– Levels Per User: Are players progressing? This drives retention.

3. Progression
How do you guide players through the game?

– Completion Rate: Are players finishing what they start?
– Late Game: What keeps them engaged long-term?
– Retention: Keep them coming back for more.
– Churn Rate: Minimize players leaving the game.

4. Monetization
How do you turn engagement into revenue?

– Conversion & Purchase Frequency: Get players to buy and keep buying.
– ARPU/ARPPU: Maximize revenue per user and per paying user.
– Ads Revenue: Can non-payers contribute too?