Which Ad Format Fits Gaming?

Are we really buying this?

The latest Comscore survey claims
↳ “Ads don’t negatively affect experience.”

• 45% of gamers don’t mind watching ads
• 2/3 of gamers say ads don’t bother them
• 68% would check brands they see in-game
• 34% say ads make the experience more real

Let’s crosscheck these within my network:

Do in-game ads truly add value❓

*****
Comscore surveyed nearly 5,000 adults ages 18-65 who self-report playing video games on a device multiple times a week to at least once a month.