Are we really buying this?
The latest Comscore survey claims
↳ “Ads don’t negatively affect experience.”
• 45% of gamers don’t mind watching ads
• 2/3 of gamers say ads don’t bother them
• 68% would check brands they see in-game
• 34% say ads make the experience more real
Let’s crosscheck these within my network:
Do in-game ads truly add value❓
*****
Comscore surveyed nearly 5,000 adults ages 18-65 who self-report playing video games on a device multiple times a week to at least once a month.
