How Chrome Valley Customs is Elevating Player Engagement

Chrome Valley Customs is a mobile game in the casual puzzle genre by Space Ape, with a focus on car restoration and customization. Players engage in match-three puzzles to earn resources, which are then used to restore and personalize classic cars. The game is primarily aimed at car enthusiasts, casual gamers, and puzzle fans, typically within the 25-45 age group. Chrome Valley Customs offers a mix of creativity and strategy, appealing to a broad audience interested in casual, engaging gameplay with a strong customization element.

Core Gameplay Loop

Chrome Valley Customs builds on the well-established match-3 puzzle mechanics, where players must match three blocks of the same color to advance through levels. Matching more than three blocks in specific patterns creates boosters that aid in achieving the level’s objectives.

While this follows the typical match-3 puzzle core loop, Chrome Valley Customs sets itself apart by introducing a detailed and immersive car mechanic environment. Players receive cars from clients that they can repair, renovate, and fully customize. The depth of customization available is impressive and forms the game’s meta layer, adding a unique twist to the traditional puzzle experience.

Game Economy

Chrome Valley Customs features three primary currencies:

• Coins (Hard Currency) – Used primarily in the meta layer for car customization.
• Gems (Soft Currency) – Used to purchase boosters for gameplay.
• Lives (HP, Soft Currency) – Tied to level failures, impacting the ability to continue playing

Game Monetization

Chrome Valley Customs primarily monetizes through in-app purchases, with the key revenue sources being:

• Chrome Pass – A season pass offering valuable rewards, primarily boosters.
• Bundles – Packages that include a mix of HP and boosters.
• Currency Bundles – Options to purchase hard and soft currency packs.

Conclusions

Chrome Valley Customs has excelled, particularly in the meta layer, but there are still opportunities for enhancement in this area:

• Monetization: The meta layer is ripe for monetization, especially given the extensive customization options. Expanding further with features like skins or a spray system could significantly boost revenue.
• Social Layers: With such a rich meta layer, there’s an expectation for robust social features. While the game includes leaderboards, it could be expanded to include other social elements like teams, races, and more.
• LiveOps: Currently, Chrome Valley Customs hosts 1-2 events, but a more Hybrid approach could be beneficial. Introducing 3-5 simultaneous events could better capture and maintain player engagement.