Highlights from Unity Gaming Report 2024
Just got my hands on the Unity ๐ด๐ฎ๐บ๐ถ๐ป๐ด ๐ฟ๐ฒ๐ฝ๐ผ๐ฟ๐ ๐ฎ๐ฌ๐ฎ๐ฐ and highlighted key points for you.
A quote that resonates: โ๐๐๐ ๐ก ๐๐๐ฃ๐ ๐๐ข๐ ๐ก ๐ค๐๐๐ก ๐ก๐ ๐ ๐ก๐๐ฆ โ๐๐๐ ๐๐๐ค๐ ๐๐๐ ๐๐๐๐ข๐ ๐๐ ๐๐๐๐๐๐๐ก๐ . ๐ต๐ข๐ก ๐กโ๐๐๐ฃ๐๐๐ ๐๐ ๐ ๐โ๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐ก ๐๐๐๐๐ ๐๐๐ก๐ก๐๐๐ ๐โ๐๐๐ ๐๐ ๐ก๐๐๐๐๐ ๐ก๐ ๐๐๐๐ ๐๐๐๐๐๐ก๐๐ฃ๐๐๐ฆ, ๐๐๐ฅ๐๐๐๐ง๐ ๐๐๐ ๐๐ข๐๐๐๐ , ๐๐๐ข๐๐โ ๐๐ ๐ก๐๐๐, ๐๐๐ ๐๐๐๐ฆ ๐กโ๐ ๐๐๐๐ ๐๐๐๐. ๐๐๐๐๐๐๐ ๐ ๐๐๐๐ก๐๐ ๐๐๐๐ข๐๐๐๐ ๐๐๐ค-๐๐๐ ๐ ๐ก๐๐๐ก๐๐๐ ๐กโ๐๐ก ๐๐๐๐๐๐ฃ๐ ๐กโ๐ ๐โ๐๐๐๐๐ ๐๐๐ ๐ ๐ข๐๐๐๐ ๐ .โ
๐๐ฒ๐ฟ๐ฒโ๐ ๐๐ต๐ฎ๐โ๐ ๐ต๐ฎ๐ฝ๐ฝ๐ฒ๐ป๐ถ๐ป๐ด ๐ผ๐ป ๐๐ต๐ฒ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐:
โข While the DAU on mobile is growing (+4%), IAP revenues, payer rate, and retention are dropping.
โข IAP ARPDAU is down 13% compared to 2022.
โข In-app advertising (IAA) ARPDAU is rising, which may signal the need for revenue stream diversification (pic 4).
๐ฆ๐ผ, ๐ต๐ผ๐ ๐ฑ๐ผ ๐๐ผ๐ ๐๐๐ฎ๐ ๐ฐ๐ผ๐บ๐ฝ๐ฒ๐๐ถ๐๐ถ๐๐ฒ?
โข Thriving in a challenging market means working smarter (do more with less) and using low-risk tactics.
โข LiveOps is one of the most popular risk management tools among developers. Old, proven titles are more likely to generate revenue, while the success of new titles is vague.
โข The biggest share of studios is starting to build LiveOps while developing the game – long before the launch!
๐ง๐ต๐ฒ ๐ถ๐บ๐ฝ๐ผ๐ฟ๐๐ฎ๐ป๐ฐ๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ฟ๐ถ๐ด๐ต๐ ๐๐ผ๐ผ๐น๐:
The right tools can help developers to work smarter and stay competitive. For example, at Balancy, our mission is to enable midsize studios to implement top-quality LiveOps strategies with the minimum resources required. One of our users once said, โ๐๐๐ค ๐ผ ๐๐๐๐๐ ๐๐๐ โ๐๐๐๐๐ ๐ฟ๐๐ฃ๐๐๐๐ ๐ก๐๐ ๐๐ ๐กโ๐๐ก ๐๐๐๐ข๐๐๐๐ 3 ๐๐๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐โ.
๐ I love seeing how more studios adopt this โmagic swordโ that helps them manage games effectively in a turbulent market.
