How to Make A Powerful No Ads Offer in Hybrid Casual Games?

⚡𝗛𝗼𝘄 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗮 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 “𝗡𝗼 𝗔𝗱𝘀” 𝗼𝗳𝗳𝗲𝗿 𝗶𝗻 𝗵𝘆𝗯𝗿𝗶𝗱 𝗰𝗮𝘀𝘂𝗮𝗹 𝗴𝗮𝗺𝗲𝘀?

“No Ads” is very likely the first purchase players will make in your hybrid casual game. I collected some successful designs of these offers and noted the details that make these offers powerful.

1️⃣ 🏛 The “𝗰𝗹𝗮𝘀𝘀𝗶𝗰” 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 of “No Ads” implies there is a bundle (usually a starter pack), which includes the main item “No Ads” to remove forced/all ads forever + several filler items (currencies, boosters, etc.). Examples include:

🎮 𝗠𝘆 𝗣𝗲𝗿𝗳𝗲𝗰𝘁 𝗛𝗼𝘁𝗲𝗹 (SayGames).
• There are two packs—a cheaper “No ADS Pack” for €9.99 and a “Premium Pack” for €22.99 with a wider variety and quantity of filler items. By introducing the second option, the game gives a chance for high spenders to leave higher checks.
• The presence of filler items increases the perceived value of a bundle.
• Offers’ prices are hidden in the in-game shop view. They are only revealed after clicking the green “Get” button, which can be used for click-analytics purposes.

🎮 𝗠𝗼𝗯𝗰𝗼𝗻𝘁𝗿𝗼𝗹(Voodoo):
• Just like the previous example, the game features two starter pack options — for €9.99 and €29.99.
• Among filler items, there are skipits—tickets to skip rewarded ads (a typical resource in Voodoo’s games).
• The “0/2” counter encourages players-“achievers” to buy both packs.

2️⃣ ⏳ The “𝘁𝗶𝗺𝗲-𝗹𝗶𝗺𝗶𝘁𝗲𝗱” 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 “No Ads” means that a player can pay to remove ads only for a limited period of time.

🎮 𝗛𝗲𝘅𝗮𝘀𝗼𝗿𝘁 (Lion Studios):
• Features two packs—a slightly cheaper option for €9.99 without any filler items(!) and a more expensive bundle with boosters for €12.99.
• The game takes a brave approach by offering No Ads for just 30 days at a standard industry price point of €9.99, which gives additional monetization potential to work with loyal players later on.
• These offers remove only full-screen ads but keep rewarded ads and even banners.

🎮  𝗨𝗯𝗼𝗮𝘁 𝗔𝘁𝘁𝗮𝗰𝗸  (Voodoo):
• Features two “No Ads” packs but presents them in a subscription-like view with three choices: “Play with Ads” for free, a “Welcome Pack” for €1.99, and a “Premium Pack” for €5.99.
• “Welcome pack” removes forced ads only for a period of 4 days, which is a great option to convert small spenders into their first purchase and then monetize them again after they get used to a premium no-ad experience.
• Developers list the benefits of making a purchase, like faster progression and battery savings, adding value to the offer without any extra filler items.

Have you noticed recently any other interesting “No Ads” pack implementations in the industry? Feel free to share in the comments!