The competitive landscape of the casual slot games market is intensely challenging, particularly for new entrants or smaller studios with limited financial resources.
This sector is dominated by well-established players like Scopely and Moon Active , who have deep pockets and extensive user acquisition capabilities. These leading companies engage in aggressive marketing campaigns and high eCPM (effective cost per thousand impressions) bids to secure valuable user traffic. This bidding war escalates the cost of acquiring new players, making it difficult for smaller companies to compete.
For a new studio to make a significant impact in this market, it requires not just innovative gameplay or attractive graphics but also a substantial marketing budget. The high cost of entry, driven by the need to compete with large studios in user acquisition spending, can make the payback period lengthy and risky. In the current landscape, where IDFA deprecation has further complicated user targeting and increased acquisition costs, the financial strain on smaller developers can be even more pronounced. Here is the list of the top 10 games as of the last 30 days in March – April 2024 and you can see how the market is dominated by some and how some companies are coming up with innovations to eat a small share of this opportunity
Download and IAP Trends Over the Past 30 Days
We can see that Monopoly Go is really taking more than 50 percent of the market share in downloads with their aggressive UA spends, Monopoly IP, and with a great product they are completely nailing it out.
In terms of IAP revenues too monopoly is a clear leader followed by Moon active and rest all players together contribute to a minority chunk of this crazy market
Top 10 Casual Slot Games as of April 2024
1) MONOPOLY GO BY SCOPELY
Global Fundraising by Scopely[led by Walter Driver Javier Ferreira , Ankur Bulsara ,Eunice Lee , Benjamin Webley , Phil Hardin , Tim O’Brien , Alexandra Krutekova , Meade Laaker , Jared Pace and many more] : Securing the top spot with over 5 million downloads and $100M+ in IAP revenue last month, Monopoly Go leverages its beloved board game IP effectively. With 74% of its revenue coming from the US, its success is driven by aggressive user acquisition strategies, significant marketing investment, and engaging gameplay progression.
2) COIN MASTER BY MOON ACTIVE
Coin Master by Moon Active [led by Samuel Albin , Eran Koren Itamar Meushar , Jonathan Katzman , Golan Romano , Haggai Shachar , Roni Leviathan , Amit Zeevi , Kobi Brooks , Asaf Rozenfeld , Tom Hornik and many more: The second highest on the radar, Coin Master achieved 2 million downloads and $50M+ in IAP revenue. It has revolutionized the slot game genre by incorporating a strong social element, keeping players engaged and interacting within their communities.
3) DICE DREAMS BY SUPERPLAY
Dice Dreams Free Rollsby SuperPlay [led by Gilad Almog , Eyal Netzer , Elad Drory , Noga Laron , Amir Hanin , Vitalii Vodkevych , Roman B Oumansky , Elior Dayan 🇮🇱 , Danielle Kamran and many more]: Ranking third, Dice Dreams attracted over 1 million downloads and generated $10M+ in IAP revenue. It distinguishes itself with an interactive story and simple dice mechanics, providing a narrative-driven approach to the slot game format.
4) ANIMAL AND COINS BY INNPLAY LABS
Animals and Coins by Innplay Labs [led by Ore Gilron , Oshri Bienhaker , Daniel Raz , Rotem Michovitz , Maor Malianker , Elad Bitan , Hagai Weiss , shir mizrahi , Mor Nagola and many more]: In fourth place, this game innovatively integrates hyper casual mechanics into the slot genre, featuring unique bridge-building gameplay. It achieved 1 million downloads and generated $2 million in IAP revenue, showcasing the potential for hybrid game mechanics.
5) BOARD KINGS BY PLATIKA
Board Kings by Playtika [led by Robert Antokol , Ofer Kinberg , Nir Korczak , Pavel Malev , Nimrod Avron , Shay Dayan and many more]: Board Kings lacks a branded IP but still performed strongly, placing fifth with $1 million in IAP revenue from 100,000 downloads. It offers engaging multiplayer gameplay that successfully retains a solid player base.
6) MY HOME MY WORLD CLEAN ASMR BY BEHEFUN GAMES
My Home My World Clean ASMR by BeheFun Games [led by Lucky Chow and many others]: Positioned sixth, this game combines satisfying cleaning and building mechanics, appealing to players’ desire for relaxation and tidiness in gaming. It garnered 50,000 downloads and over $1 million in IAP revenue last month, proving the allure of ASMR in games.
7) CRAZY FOX BY ASTAK TECH
Crazy Fox by Astak Tech : Matching Coin Master in style but focusing on retention over new user acquisition, Crazy Fox stands seventh. It impressively generated over $1 million in IAP revenue from just 20,000 downloads, highlighting the effective monetization of its loyal player base.
8) PIRATE KINGS BY PLAYTIKA
Pirate Kings by Playtika : Although it has crossed a lifetime revenue of $100M and over 50 million downloads, last month it saw minimal new user acquisition, with less than 5,000 downloads but still managing $500K in IAP revenue.
Age of Coins by Yadargo Trading Limited and Coin Tales by Heyyogame: Both games maintained a steady presence, each achieving around 10,000 downloads and approximately $200K in IAP revenue last month.
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