Key Metrics Every Mobile Game Developer Should Know
Here are 8 essential KPIs you need to track:
1️⃣ DAU (Daily Active Users)
– Unique users who engage with your app daily.
– How to impact: Regular content updates and improving retention are key.
2️⃣ Retention
– Percentage of users who continue playing over time.
– How to impact: Improve FTUE, progression systems, and introduce meta elements to keep players coming back.
3️⃣ Playtime
– Average time users spend in the game daily.
– How to impact: Deepen the game loop, introduce engaging mechanics, and add social elements.
4️⃣ ARPU (Average Revenue Per User)
– Average revenue generated per user over a specific period (daily/monthly).
– How to impact: Boost conversion rates, add new in-app purchases, and optimize ad placements.
5️⃣ Conversion
– Percentage of users who make a purchase.
– How to impact: Offer targeted offers, adjust prices for different segments, and enhance the perceived value of your offers.
6️⃣ LTV (Lifetime Value)
– Total revenue expected from a user over their lifetime.
– How to impact: Focus on increasing retention and improving monetization strategies.
7️⃣ CPI (Cost Per Install)
– Average cost to acquire a new player via ads.
– How to impact: Optimize ad creatives, refine store pages, and improve targeting.
8️⃣ ROAS (Return on Ad Spend)
– Evaluates the profitability of your ad campaigns.
– How to impact: Optimize user acquisition campaigns, and improve product and marketing metrics.
