In the ever-evolving world of mobile games, A/B testing icons, screenshots, and creatives are crucial for reducing CPI and boosting user acquisition. 🚀
Take SSSnaker by Habby, for example. They’ve been constantly experimenting with different A/B tests, and guess what? The same strategy doesn’t always work across different stores! 🏪🔄 In fact, Play Store and App Store icons and screenshots can have different impacts on user behavior and conversion rates, so it’s important to test separately for each platform! 📱🛍️
Recently, SSSnaker ran A/B tests with ad creatives that resembled the old Blocks vs Snakes game by Voodoo, which was released 4 years ago. 🐍🎮 They even changed their Play Store icon and screenshots to align with this new style, completely transforming their game’s visual appeal. 🌟 We often see 4X strategy companies doing this, but SSSnaker is a fantastic case study to observe and learn from! 📊📈
🔄 Constant experimentation with icons, Play Store and App Store screenshots, and ad creatives—even with fake and altered versions—is a game-changer! Companies should always keep testing to find what resonates best with their audience and improves performance. 🧪✨ Even tweaking visuals and ad styles can lead to big improvements in user engagement and CPI reduction. 🎯📉
