Developers overcomplicate live ops games.
Listen, it’s not complicated(!) at all:
Seriously, it does look complicated,
But if you lay high quality foundations,
You can make it very simple to succeed.
Avoid:
✧ Rushed first time user experience,
✧ Early game paying player conversion,
✧ Real money centered game economy,
✧ Copy paste linear content.
Instead, focus on:
✦ Absolutely flawless new user experience,
✦ Proven core game mechanic,
✦ Day 1-7-30 retention focus content,
✦ Fun but challenging progress.
Focus on your players,
and watch your complications go away.
Your metrics will get better over time.
Cheers!
PS: There are absolutely masterpiece examples of these games.
Special thanks to Anton Slashcev, Sergei Vasiuk and Yağız Gür for inspiring this topic!
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