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Royal Kingdom vs Royal Match ๐ญ. ๐๐ฎ๐ธ๐ฒ ๐ฃ๐๐ฃ ๐ฏ๐ฎ๐๐๐น๐ฒ๐ โ๏ธ โข Every 10th level, players attack opponent castles using Match-3. โข Shields protect, potions repair. ๐ฎ. ๐ ๐ป๐ฒ๐ ๐ฟ๐ฒ๐๐ผ๐๐ฟ๐ฐ๐ฒ ๐๐๐๐๐ฒ๐บ โญ โข Potions replace stars as rewards. โข Variable potion amounts instead of a fixed one-star reward. ๐ฏ. ๐๐๐ผ๐น๐๐ฒ๐ฑ ๐ฑ๐ฒ๐ฐ๐ผ๐ฟ๐ฎ๐๐ถ๐ผ๐ป ๐บ๐ฒ๐๐ฎ ๐ฐ โข Multiple separate locations instead of a single expanding one. โข Clearer visual progression to show total work scope. โข Team ranking system with weekly goals and rewards. โข Player rank system that unlocks new areas. ๐ฐ. ๐ก๐ฒ๐ ๐ฏ๐ผ๐ผ๐๐๐ฒ๐ฟ๐ ๐ฅ โข Wizard Hat: Changes random color elements. โข Bomber Plane: Drops 3 bombs that auto-activate. ๐ฑ. ๐ฃ๐ฟ๐ฒ๐บ๐ถ๐๐บ ๐ฐ๐๐ฟ๐ฟ๐ฒ๐ป๐ฐ๐ ๐๐ต๐ถ๐ณ๐ ๐ โข Earned through meta-tasks instead of level completion. โข Players can request potions from teammates once per day. โข More emphasis on team cooperation. ๐ฒ. ๐จ๐ฝ๐ด๐ฟ๐ฎ๐ฑ๐ฒ๐ฑ ๐๐ฒ๐ฎ๐บ ๐ณ๐ฒ๐ฎ๐๐๐ฟ๐ฒs […]
Anton Slashcev February 5
The puzzle genre is a powerhouse in mobile gaming, generating over $7 billion annually in in-app purchases (IAP). Despite this immense market, more than half of the revenue comes from a single subgenre: Match-3. Established giants dominate not only Match-3 but also other popular subgenres like Merge and Blast, making it incredibly difficult for new entrants to gain traction. In such a highly competitive space, innovation is the key to creating new opportunities, and we've seen that with the rise of Physical Match and Tile Match games. Titles like Match Factory, Triple Match 3D, and Tile Busters have successfully carved out space by introducing fresh mechanics to the puzzle category. โPairโ games mainly consisting of Physical Match and Tile Match titles didnโt take long to become the third largest puzzle subgenre. As the puzzle market evolves, a new wave of […]
Ahmetcan Demirel February 5
We all know that gaming marketers are loving UGC ads right now, I've spoken about this multiple times recently and it's definitely a trend that is going to keep gaining in traction and user performance (ROI). I was recently approached by the folks at Ramdam to review their market report on just this subject and I found a world of really useful data points that further validate my whole hypothesis aroundย the ad-type shaping the culturalย norms in marketing.Probably my favourite state overall was that ads incorporating UGC achieve on average a 7.5% higher Day 30 retention rate! I think all studios right now could do with seeing those kinds of performance bumps from using this strategy!Download the report here.
John Wright February 5
After "AppLovin's Adjust Layoffs", now AppsFlyer's turn. CEO Oren Kaniel says the company will focus on AI and scalability as part of long-term growth plans. Unicorn AppsFlyer is laying off 100 of its employees, about 7% of its workforce. The company currently employs 1,200 people, two-thirds of whom are based in Israel. The layoffs will affect employees both in Israel and in the companyโs other global offices. AppsFlyer was founded in 2011 by Oren Kaniel and Reshef Mann. According to estimates, the company's revenue is currently around $400 million, and the layoffs may be part of preparations for a planned IPO in the coming year. AppsFlyer was founded in 2011 by Oren Kaniel and Reshef Mann. The company has developed technology that allows app owners to identify where their most profitable users originated from, such as a Google search, an […]
Gamigion February 5
Systematic and emergent gameplay mechanics are a powerful tool in game design; shaping some of the most memorable and engaging player experiences.From physics-driven mechanics, puzzles, etc. to open-ended economic and systemic simulations, these mechanics allow players to interact dynamically with a game world rather than following pre-scripted paths. However, despite their growing popularity, their full potential for F2P mobile games and premium games incorporating F2P economies is still largely untapped.In this article, we'll explore how systematic and emergent gameplay can be leveraged for monetization, engagement, and live service sustainability โ making it a cost-efficient alternative to content-heavy LiveOps while maintaining player retention. Weโll also take a look into how these mechanics align with intrinsic motivations, intrinsic monetization and social group monetization, creating deep and meaningful engagement-monetization loops that extend beyond e.g., traditional extrinsic reward systems.The Efficiency of Systematic and Emergent […]
Antti Kananen February 4
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