Creative Trends in Mobile Gaming – June 2024

🚀Creatives trends in Mobile Gaming UA 🚀

One of the most critical aspects of mobile gaming User Acquisition (UA) is the creatives. In our latest episode, we dove deep into the top-grossing games to uncover what’s currently working as of June 2024.

Here’s what we found:

Unconventional Elements: Supercell’s Brawl Stars is leading the charge with creative use of unconventional characters, like a poo character in a diaper. This unexpected twist grabs attention and differentiates the game in a crowded market. 💩👶

Longer Video Creatives: Nexters’ Hero Wars has shifted to longer creatives, with lengths ranging from 2-4 minutes. These are designed to engage viewers in the news feed rather than the typical Rewarded Video ad unit, suggesting a strategic move to capture and retain attention in a different format. 📺⏳

Hypercasual Elements in Non-Hypercasual Games: We’ve noticed Playrix, Dreamgames and Supercent incorporating elements from hypercasual hits like Bus Jam 3D and Park It into their creatives. This crossover technique leverages familiar themes to draw in a broader audience. 🚗🚌

High-Quality, In-Game Engine Rendered Ads: The meta takeaway is the rise of high-quality ads rendered directly in the game engine. This approach results in superior creative quality and more realistic physics, enhancing viewer engagement and effectiveness. 🎨🎮

Dive into our full discussion to explore these insights further and see how these strategies are shaping the future of mobile gaming UA.