🚨 Alert! A New Mobile Ad Unit Has Been Created: The Rewarded App Open Interstitial (RVAOI) 🚨
Hexasort by Lion Studios has unveiled a brilliant and cunning new ad placement. Let’s break it down:
– Player plays the game. 🎮
– Player closes the game. ❌
– Player reopens the game. 🔄
– Hardcoded blackout screen: “ad break +2 coins.” 🪙
– Calls interstitial ad from mediation platform. 📲
Shows ad. 📺
– Awards 2 coins to the player. 🎉
This strategy is smart because:
– It will generate a very high ad viewer rate. 📈
– The IMP/DAU will be as high as the number of user sessions per day. 🔢
– Players appreciate receiving a reward. 🎁
– The RVAOI placement is less intrusive due to timing in a non-interruptive placement. ⏰
– It is compliant with Google’s Android Intersitial placement rules. ✅
– Starts every new session with a revenue event 💰
My estimates of what this placement does to Hexasort’s bottom line:
Ad viewer rate: 70%
IMP/DAU: 3-5 (I estimated at 4)
DAU last 30 days: 1.3 million
Daily Revenue from RVAOI placement: $40,039/day 💵
Monthly Revenue from placement: $1.2 million/month 💰
According to Sensor Tower data, Hexasort earns $2.3 million in IAPs, and I estimate the ad revenue to be around $290k/day. This means the RVAOI placement contributes nearly 20% of Hexasort’s overall revenue. I expect this placement to become standard across all puzzle games within the next 6 months.
You have to tip your chapeau 🎩 to the developer and whoever created this innovative placement.
