Office Cat: Unlocking Revenue with Smart Ad Strategies

🚀 Office Cat: Unlocking Revenue with Smart Ad Strategies 🚀

Treepla’s Office Cat has been making serious moves in the Idle Tycoon genre, generating $83k/day from IAPs and another $42k/day from ads. With a revenue split of 70% IAP and 30% ads, Office Cat offers great insights into how to get 80% of your user base to watch 13-15 Rewarded Impressions per day. Let’s break down why Office Cat’s ad strategy works so well:

💡 Compelling Economic Value:
Each session starts with four key ad placements that massively speed up progression. Players are greeted with Welcome Back Rewarded Ads to double offline earnings, the Lucky Wheel spin 🎰, hiring the Legendary Cat Chairman 🐱, and investments 💸 that return massive rewards the next day. This means most players begin their daily gameplay by watching 4 Rewarded Impressions right off the bat.

⏩ Ads to Speed Up Game Time:
Office Cat operates on a day/night schedule, with resources only gathered during the daytime. Players can skip the nighttime downtime 🌙 (which lasts several minutes) with a 30-second rewarded ad, keeping the pace fast and engaging. 🕒🎯

😸 Humor and Fun Elements:
Office Cat cleverly incorporates humor with names like Catcent, Caddit, Pawbook, and MewTube, adding a light, playful tone that makes the game even more enjoyable. 😹🎮

A special thank you to Seok Kang, CPO of Treeplla Inc., for joining us on the podcast and being so forthcoming with valuable insights. Office Cat shows how smart ad placements can significantly boost revenue without compromising gameplay. Check out the full episode with UA and Game Design insights from Jakub and Matej

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