Player Journey Funnel Breakdown

Each stage of the funnel drives revenue. Here’s how it works:

🔍 Aware User
↳ These are players who know about your game but haven’t played it yet.
• Tools: Ads, social media, influencer marketing.
• Key Metrics: Impressions, click-through rate (CTR), ad recall.

🎮 Player
↳ These players have downloaded and started playing.
• Tools: ASO, user-friendly onboarding.
• Key Metrics: Install rate, tutorial completion rate.

🔥 Active Player
↳ Players regularly engaging with your game.
• Tools: In-game events, daily rewards, progression.
• Key Metrics: Daily Active Users (DAU), playtime, retention rate.

💸 Paying Player
↳ These players have made at least one in-game purchase.
• Tools: IAP options, special offers, exclusive content.
• Key Metrics: Conversion rate, ARPU, purchase frequency.

🐋 Whale
↳ Players who spend significantly more than the average.
• Tools: VIP programs, personalized offers, premium content.
• Key Metrics: Lifetime Value (LTV), ARPPU, high-value transaction rate.

🌟 Advocate
↳ These players promote your game enthusiastically.
• Tools: Referral programs, community features, social mechanics.
• Key Metrics: Referral rate, user-generated content, social media mentions.