2023: Publishers over $1M IAP or 1M Downloads
In the U.S.,
out of 5,236 Android publishers,
only 89 made $1M+ in IAP revenue,
but 239 hit 1M+ downloads.
For iOS:
Out of 2,695 U.S.-based publishers,
146 made $1M+ in IAP revenue,
and 118 hit 1M+ downloads.
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Takeaways:
↳ Hong Kong publishers have the highest success rates on both platforms. (In-Game Spending Know-How Center ⭐️)
↳ On Android, hitting 1M downloads is easier than making $1M in IAP.
↳ Turkey and Spain have the lowest $1M+ IAP success rates on both platforms… (🆘)
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Why are Japan, Korea, and Hong Kong so successful?
My thoughts:
1) The U.S. is the biggest gaming market,
↳ and it’s easy for global developers to enter. But East is the 2nd biggest, and it’s tough to crack. Companies born there have a better shot because they know the culture.
2) Great Execution > Everything:
↳ I feel like West devs aren’t as passionate about game-making as East devs. It’s not just about money for them; it’s about creating an amazing game, even if it means losing money. They work in isolation for years, then suddenly drop a game that takes over the charts. (4x & strategy 👑)
