What’s going on in this Rewarded UA Space?
A big shoutout to Paul Bowen for writing on this topic! Cool to collaborate 🙂
We’re tracking a new company launch every week at this point. Especially gift card reward apps.
What’s causing the explosion of incentivized/rewarded UA channels recently?
Is it because IDFA deprecation killed other channels? Or is it because advertisers are seeing great results from these channels? Or something else?
Paul’s main hypothesis is that most other ad formats have incumbents that dominate the 3rd party supply meaning there’s little innovation available for new entrants.
- Rewarded video
- Banners
- Display
- OEM
These are all 2-Sided marketplaces that are nearly impossible for startups to compete in.
However, rewarding players for playing games is a 1-Sided marketplace. Once you’ve created value for the advertiser, you’ve got a viable business.
The benefit for these new entrants is that demand is far more transactional (Easier to win) than supply in mobile UA.
Who are the main players?
Ad4Game
Ad4Game is the Internet’s Game Ad Network. We are partnered with key players in the gaming industry. The company is focused on gamers only to make sure our advertisers can reach a highly targeted gaming audience. Our ads not only enhance the content quality of our publishers’ websites but are also interesting and relevant to their visitors.
Founded: 2008
Team Size: 15
HQ: Dublin, Ireland 🇮🇪
Type: Ad Network & App
Platform: Android & iOS
Product: Easy Bucks: Earn Money Quickly
Adaction
AdAction is a leading mobile app marketing platform that delivers over 6 million monthly conversions for well-known companies and game developers in the space. We specialize in providing premium demand to publishers worldwide by way of our owned and operated inventory and strategic partnerships.
Founded: 2013
Team Size: 65
HQ: Colorado, USA 🇺🇸
Type: Ad Network & App
Platform: Android
Product: Cosmic Rewards & Little Alchemist
Adjoe
Adjoe is a leading advertising and monetization platform providing publishers and advertisers with cutting-edge solutions to engage their audience and scale their business. By harnessing the power of rewarded engagement and premium targeting we help advertisers reach their most valuable users. adjoe’s proprietary technologies allow publishers to level up their current monetization strategies to create a meaningful engagement loop for users and grow revenue.
Founded: 2018
Team Size: 106
HQ: Hamburg, Germany 🇩🇪
Type: Ad Network & App
Platform: iOS & Android
Almedia
Freecash.com, owned by Almedia, helps you to advertise your app or digital products to a highly engaging target group. Our mission is to help leading brands acquire new potential customers and obtain the most accurate insights. Among our main services is paid user acquisition, so we can supply any quantity of new users for any game, app, website, or other product.
Since its launch in 2020, Freecash has been one of the fastest-growing platforms that allow users to test a wide range of products, apps, websites, games, etc., and get rewarded. Within 4 years our users have already earned over $57M. With more than 15M registered users and 1M MAU, we’re already a leader in the market.
Founded: 2020
Team Size: 81
HQ: Berlin, Germany 🇩🇪
Type: App
Platform: Android & iOS
Product: Freecash
Ascend Media
Adscend creates rewards-based ad solutions for apps and websites. We help you earn more, boost retention, and acquire users in 180+ countries. Founded in 2009, we’ve paid out over $55 million to our publishers, while never missing a payment.
OfferWall: Our OfferWall gives users easy options to earn in-app or in-site items (e.g. playing a game, downloading an app, subscribing to a service, completing a market research survey, etc.). Our OfferWall has proven to boost retention by 20-30%, earnings (eCPMs $90+ on average), and user experience for apps and websites worldwide. In addition, we offer an OfferWall API, Offers API, and Market Research API for more custom integrations.
Advertising/User Acquisition: We specialize in outcome-based advertising and user acquisition solutions that deliver strong results for web and mobile brands. Our rewards-based solutions deliver millions of quality user acquisitions per year and reach users in over 180 countries.
Founded: 2009
Team Size: 36
HQ: Texas, USA 🇺🇸
Type: Ad Network & App
Platform: iOS & Android
Product: PixelPoint.tv, Hideout.tv & LootUp
Benjamin One
Our mission is to empower and enable consumers, through the Benjamin app, to safely and securely make more money all day, all night, every day. And, we empower and enable merchants, brands, banks, games, and publishers — all to better monetize their audiences.
Founded: 2022
Team Size: 42
HQ: New York, USA 🇺🇸
Type: App
Platform: Android & iOS
Product: Benjamin – Earn Cash Rewards
Brown Boots
At Brown Boots, we specialize in empowering publishers to maximize the value of their audience by facilitating direct relationships with advertisers.
Partnering with us opens doors to a vast network, unveiling new opportunities for direct partnerships. Rather than depending on third parties to monetize your valuable audience, Brown Boots helps you build an exciting offers marketplace where you own the user experience, relationships with advertisers, and the customer journey.
For Publishers
Leave offerwalls and 3rd party networks to fill your remnant inventory, while you maximise your top placements with direct partnerships!
For Advertisers
Say hello to transparency and visibility into your partners. Start working directly with unique publishers and their audiences.
Founded: 2022
Team Size: 9
HQ: California, USA 🇺🇸
Type: Ad Network
Platform: iOS & Android
Product: N/A
Exmox
Exmox is an engagement-driven UA provider, helping gaming companies scale and engage their user base on both Android and iOS.
We engage your users on a deeper level by building customized reward funnels that help you reach your marketing goals.
Founded: 2015
Team Size: 60
HQ: Hamburg, Germany 🇩🇪
Type: App
Platform: Android & iOS
Product: Empfohlen.de, Testerheld, Testerup
Fluent
Fluent is a leader in performance marketing, delivering customer acquisition solutions through our digital media portfolio, global commerce partnerships, and proprietary data and tech. We introduce brands to consumers through outcome-based programs across untapped channels, including our post-transaction ad solution and rewarded discovery platform.
Since 2010, we have continued to innovate and iterate on the most effective strategies that connect our partners and brands with their most valuable customers, helping to drive lower-funnel engagements that exceed client expectations.
Founded: 2010
Team Size: 231
HQ: New York, USA 🇺🇸
Type: Ad Network
Platform: Android & iOS
Product: N/A
Fyber
Fyber, part of Digital Turbine’s independent Mobile Growth Platform, develops innovative ad monetization solutions trusted by top mobile game and app publishers.
Fyber’s product suite – FairBid mediation, Fyber Marketplace, and OfferWall Edge, were built with performance, scale, and transparency in mind.
Our products offer publishers a trusted, unconflicted alternative that drives superior results by creating an optimal connection between mobile audiences, top global brands, and mobile-first advertisers across over 40 billion daily ad opportunities.
Founded: 2009
HQ: California, USA 🇺🇸
Type: Ad Network
Platform: Android & iOS
Product: OfferWall Edge
Gamelight
Gamelight is the largest Rewarded Marketing Platform for Mobile Games!
Our AI algorithm analyzes users’ playtime, engagement, competitor game usage & demographics data to identify users with the highest likeliness of long-term engagement in our partners’ games.
Founded: 2022
Team Size: 28
HQ: Hamburg, Germany 🇩🇪
Type: App
Platform: Android & iOS
Product: PLAYTIME
Influence Mobile
We are Influence Mobile with offices in the US, Canada, and China specializing in rewarding players for doing what they love.
Our Engage product is a multi-event rewards model with a proprietary algorithm to keep consumers engaged, resulting in higher retention and greater monetization for your apps.
With our Rewarded Answers product, we help you get high-quality feedback and insights about your product from our audience of millions of savvy shoppers, parents, millennials, and professionals.
Founded: 2012
Team Size: 82
HQ: Washington, USA 🇺🇸
Type: Ad Network & App
Platform: Android & iOS
Product: Rewarded Play
Justplay
JustPlay is a mobile entertainment company. We hope to bring fun to millions by building a platform for players to discover amazing content and participate in the success of the games they play.
Founded: 2020
Team Size: 43
HQ: Berlin, Germany 🇩🇪
Type: App
Platform: Android & iOS
Product: JustPlay
KashKick
At Besitos, we stand at the nexus of entertainment and financial opportunity, recognizing that life’s greatest joys often come from its simplest pleasures – the “little kisses” that make each moment special. Our platform offers users a unique opportunity to indulge in their favorite activities while simultaneously generating income. We provide a seamless blend of enjoyment and profitability, tapping into the inherent value of leisure pursuits to create a lucrative and engaging user experience.
Partner with us to leverage the power of our two innovative products, KashKick and the Besitos MarketPlace, tailored to drive your business growth. KashKick, our cutting-edge consumer rewards program that everyone is talking about, engages its audience through game challenges, consumer product deals, and market research opportunities. Meanwhile, the Besitos MarketPlace offers a customizable white-labeled games discovery rewards marketplace, empowering our partner audiences to generate additional revenue while delighting their customers effortlessly.
Founded: 2017
Team Size: 46
HQ: Florida, USA 🇺🇸
Type: App
Platform: Android & iOS
Product: KashKick
MAF
MyAppFree is a cross-device mobile app marketing platform fueled by data and technology that helps companies acquire new users at scale using a portfolio of in-house solutions designed to drive the most engaging ad experience.
Its self-service platform is tailored for user-acquisition on performance model with the aid of multiple media environments – MyAppFree’s proprietary apps designed by in-house app-studio, internal SDK, and programmatic/social platforms.
The platform leverages a real-time optimization algorithm, proprietary audiences, and interactive ad formats to ensure the client’s objectives are achieved.
Being a proud partner of Sony Mobile, our mission is to make digital advertising effortless and efficient to clients of all sizes and expertise, by allowing them access to a premium global traffic inventory.
Founded: 2013
Team Size: 78
HQ: Bologna, Italy 🇮🇹
Type: Ad Network & App
Platform: Android & iOS
Product: myChips
Mega Fortuna
Mega Fortuna is a developer and publisher of chart-leading apps and games.
To achieve this goal, we combine customer needs and lifestyle trends with industry-leading tech.
Founded: 2023
Team Size: 46
HQ: Istanbul, Türkiye 🇹🇷
Type: App
Platform: Android & iOS
Product: Richie Games
Mistplay
Mistplay is the #1 loyalty app for mobile gamers. Our highly engaged community is made up of millions of users looking to discover new games and earn as they play. We reward users for the time and money they spend within the games they download from our platform, and they can redeem those rewards for gift cards.
Join Mistplay and unlock your potential in a vibrant, innovative, and collaborative environment where your passion for mobile gaming meets limitless opportunities.
Mistplay’s Mission: To be the best way to play mobile games for everyone, everywhere!
Fun Facts
- The #1 loyalty app for mobile gamers
- Over 30M+ lifetime installs globally on Android
- Over 400+ games to discover on the Mistplay app
- Doubled our employee headcount in 2023
- Backed by GrowthCurve Capital as of December 2021
Founded: 2016
Team Size: 250
HQ: Quebec, Canada 🇨🇦
Type: App
Platform: Android
Product: MISTPLAY
Mobivity
Connected Rewards™ by Mobivity connects mobile game and app marketers with best-in-class brands to drive acquisition and retention through real-world rewards. We do this by connecting the massive audiences of those who play games to our network of restaurant, convenience, and fuel brands that give players real-world rewards. Download a game, and get a great offer. Play games regularly, and get more great offers! Brands win, game publishers win, and consumers win.
Founded: 2007
Team Size: 55
HQ: Arizona, USA 🇺🇸
Type: Ad Network
Platform: Android & iOS
Product: Connected: Owned-Media, Ad Networks, CTV
Playback Rewards
We’re a team of mobile game industry veterans on a mission to redefine game discovery and monetization. Our engagement platform matches high-quality players with new games they’ll enjoy and increases their spending on games they already love.
Scale your UA by attracting valuable players, and increase the LTV of your existing players all through one network.
Founded: 2023
Team Size: 9
HQ: Wisconsin, USA 🇺🇸
Type: App
Platform: Android
Product: Playback Rewards
Prodege
A cutting-edge marketing and consumer insights platform, Prodege has charted a course of innovation in the evolving technology landscape by helping leading brands, marketers, and agencies uncover the answers to their business questions, acquire new customers, increase revenue, and drive brand loyalty & product adoption.
Bolstered by a major investment by Great Hill Partners in Q4 2021 and strategic acquisitions of Pollfish, BitBurst & AdGate Media in 2022, Prodege looks forward to more growth and innovation to empower our partners to gather meaningful, rich insights and better market to their target audiences.
Founded: 2005
Team Size: 651
HQ: California, USA 🇺🇸
Type: App
Platform: Android & iOS
Product: Swagbucks & Inbox Dollars
RevU
Revenue Universe is one of the leading game and website monetization companies in the world. Founded in 2005, our team has extensive knowledge about all aspects of the incentive industry. We specialize in the monetization of online games, mobile games, and loyalty websites. Our proprietary products consistently outperform other solutions, which in turn generates more revenue for our publishers.
Founded: 2005
Team Size: 20
HQ: Florida, USA 🇺🇸
Type: Ad Network
Platform: Android
Product: Offerwall
Rewards App
At Rewards, your business can accurately target and engage an enthusiastic, reward-driven community, while our users profit from things they do online on a daily basis.
Founded: 2022
Team Size: 24
HQ: Larnaca, Cyprus 🇨🇾
Type: App
Platform: Android & iOS
Product: Rewards
Scrambly
App publisher and mobile-first marketing platform designed to help game and app companies connect with new audiences through rewarded advertising. Our platform is specifically designed to break the mold and turn rewarded audiences into loyal users that businesses of all sizes can rely on.
Founded: 2022
Team Size: 25
HQ: Bologna, Italy 🇮🇹
Type: App
Platform: Android & iOS
Product: Play & Earn
StreamElements
StreamElements is the premier platform of tools and services for livestream and video production, monetization, audience engagement, influencer marketing, and brand sponsorships.
The platform provides content creators with 100% free cloud-based overlays, alerts, chatbots, loyalty and affiliate programs, sponsorships, and brand-safe moderation with legendary customer service. In addition to powering millions of creators across platforms such as Twitch, YouTube, Twitter, and TikTok, StreamElements connects their massive audiences to brands through creator-driven performance marketing campaigns at scale.
Founded: 2017
Team Size: 116
HQ: California, USA 🇺🇸
Type: Ad Network
Platform: Desktop, iOS, Android
Product: Twitch & YouTube Creators
TapJoy
Tapjoy is revolutionizing the mobile advertising and app monetization industry. We work with Brand Advertisers to help them reach their ideal mobile audience through rewarded video ads and our offerwall. We work with Publishers to help them acquire new users and monetize their mobile apps.
Founded in 2007 and headquartered in San Francisco, Tapjoy is a global organization with more than a dozen offices worldwide. Our SDK is currently embedded in over 30,000 mobile apps and reaches over 800 million active users per month. Headquartered in San Francisco, we have offices in Los Angeles, Santa Barbara, Chicago, Boston, New York, London, Seoul, Tokyo, and Beijing
Founded: 2007
HQ: California, USA 🇺🇸
Type: Ad Network
Platform: iOS & Android
Product: OfferWall
TheoremReach
TheoremReach is a holistic mediation platform featuring digital market research, offers, and more.
For a decade, TheoremReach has transformed the digital market research space by owning and optimizing the supply chain to deliver real user insights.
On the market research demand side, we work with leading programmatic research companies and agencies in the space through APIs and our DIY platform.
On the supply side, we partner with apps and website owners to deliver the TheoremReach service through an SDK or direct link integration, to provide the TheoremReach service to their users as a fun and rewarding experience to earn premium content, such as mobile game currency, loyalty rewards, gift cards, and premium site features.
Founded: 2014
Team Size: 8
HQ: Wisconsin, USA 🇺🇸
Type: App
Platform: Android & iOS
Product: TheoremReach
Tyr Ads
TyrAds is a mobile performance marketing agency focused on delivering global users for your apps. Our mission is to support our clients with simple yet unique solutions to provide them an opportunity to scale their apps within a safe environment.
Specializing in user acquisition and monetization, we provide a holistic approach to promoting your apps through premium ad placements within alternative app stores. Furthermore, our services aid you in promoting your apps through major advertising networks.
Founded: 2012
Team Size: 44
HQ: Singapore 🇸🇬
Type: Ad Network
Platform: iOS & Android
Product: Try Rewards
Torox
At Torox, we believe in connecting people from around the world. We work with apps, games, and websites to enhance brands, provide monetization opportunities, and expose users to great content.
Founded: 2018
Team Size: 33
HQ: Ness Ziona, Israel 🇮🇱
Type: Ad Network & App
Platform: Android & iOS
Product: OfferWall and SDK
