📈 Testing Creatives effectively is the key to scaling your mobile game campaigns.
1️⃣ Run Creative Tests in a separate Ad Account
2️⃣ Add your Best Creative as a benchmark and 5 – 10 new Creative Concepts to a new campaign
3️⃣ Set Custom Rules for each Creative with at least 100 conversions or 10K Impressions depending on your goals
4️⃣ Run the campaign in your best-performing countries
5️⃣ Add the Creative winners to your BAU Campaign and continue to iterate on them
via: Gaming Growth