A recent major update resulted in a 125% increase in daily revenue.
Here is a breakdown of the update:
Key Updates & Features
1. Bullets and Burgers (Seasonal Event) • Season Pass: Players can earn rewards through milestones using Gems. • Monetization: The Premium Pass is the main monetization strategy. • Gameplay Mechanics: Players can now earn final rewards repeatedly by using Gems, enhancing engagement and session frequency. • Additional Content: New reskins include ‘The Desolation of Chickens,’ ‘Moonlight Matchup,’ and ‘Beach Party.’
2. Get a Spell! • Unlock Abilities: Players must use active abilities in core gameplay to unlock new ones. • Extended Event: Now running for 4 days to keep players engaged longer. • Player Engagement: This update boosts session numbers and player retention, potentially increasing monetization.
3. Sneak Peek! Lava World (New Map and Content) • New Map: Introducing “Lava World” with a fresh gameplay loop that requires players to collect resources to unlock content. • Monetization: Features Special Offers with exclusive content points.
4. Game Update (Balancing and Expansion) • Monetization Adjustments: MEGA (pay-2-win mechanic) is removed from the game, now it’s a skin. • New Modes, Maps, Characters and other content • Balance Tweaks: Adjustments to rewards, difficulty, and content variety for a better gaming experience.
The recent updates are all about boosting player engagement and retention.
I don’t think that this alone will be enough for Squad Busters to return to stable previous revenue levels.