A recent major update resulted in a 125% increase in daily revenue.
Here is a breakdown of the update:
Key Updates & Features
1. Bullets and Burgers (Seasonal Event)
• Season Pass: Players can earn rewards through milestones using Gems.
• Monetization: The Premium Pass is the main monetization strategy.
• Gameplay Mechanics: Players can now earn final rewards repeatedly by using Gems, enhancing engagement and session frequency.
• Additional Content: New reskins include ‘The Desolation of Chickens,’ ‘Moonlight Matchup,’ and ‘Beach Party.’
2. Get a Spell!
• Unlock Abilities: Players must use active abilities in core gameplay to unlock new ones.
• Extended Event: Now running for 4 days to keep players engaged longer.
• Player Engagement: This update boosts session numbers and player retention, potentially increasing monetization.
3. Sneak Peek! Lava World (New Map and Content)
• New Map: Introducing “Lava World” with a fresh gameplay loop that requires players to collect resources to unlock content.
• Monetization: Features Special Offers with exclusive content points.
4. Game Update (Balancing and Expansion)
• Monetization Adjustments: MEGA (pay-2-win mechanic) is removed from the game, now it’s a skin.
• New Modes, Maps, Characters and other content
• Balance Tweaks: Adjustments to rewards, difficulty, and content variety for a better gaming experience.
The recent updates are all about boosting player engagement and retention.
I don’t think that this alone will be enough for Squad Busters to return to stable previous revenue levels.
But it’s a step in the right direction.
