About the author
Anton Slashcev
Almost 10 years of experience in Product Management, Business Strategy, and Narrative Design. Consulting in Match-3 / Casual Narrative / Hybrid-casual market.
Key Insights from AppMagic’s H1’24 Casual Games Report
• A solid 11% YoY revenue growth (casual; tier-1 west), reaching $7.2B —but not all genres fared equally.
↳ 𝗚𝗿𝗼𝘄𝘁𝗵 𝗟𝗲𝗮𝗱𝗲𝗿𝘀:
Merge-2, Match-3, Match 3D, Sort Puzzle, and Casual Casino genres led the charge.
↳ 𝗦𝘁𝗮𝗴𝗻𝗮𝘁𝗶𝗼𝗻 & 𝗗𝗲𝗰𝗹𝗶𝗻𝗲:
Many other genres like Idle Tycoon didn’t fare as well, highlighting the market’s complexity.
↳ 𝗠𝗮𝘁𝗰𝗵-𝟯 𝘄𝗶𝘁𝗵 𝗠𝗲𝘁𝗮:
Despite a 23% drop in downloads, revenue rose by 9% YoY, thanks largely to Royal Match.
↳ 𝗠𝗲𝗿𝗴𝗲-𝟮 𝘄𝗶𝘁𝗵 𝗠𝗲𝘁𝗮:
Downloads grew by 20% YoY, but revenue skyrocketed by 107%, with Travel Town leading the charge.
↳ 𝗠𝗮𝘁𝗰𝗵 𝟯𝗗:
Revenue doubled, driven by new titles, even as the genre’s pioneer, Triple Match 3D, stagnated.
↳ 𝗜𝗱𝗹𝗲 𝗧𝘆𝗰𝗼𝗼𝗻:
Revenue and downloads dropped by 19% and 20%, respectively, yet strong LiveOps strategies are keeping the genre alive.
↳ 𝗖𝗮𝘀𝘂𝗮𝗹 𝗖𝗮𝘀𝗶𝗻𝗼:
Monopoly GO! took over from Coin Master, leading to a 146% revenue increase, even as downloads stayed flat.
↳ 𝗦𝗼𝗿𝘁 𝗣𝘂𝘇𝘇𝗹𝗲:
The hottest genre with a 12x YoY revenue growth, showing a major leap in monetization strategies.
Link to the full report.
