Monetization Review: ‘Cup Heroes’ by Voodoo

Welcome back to the game monetization review series. In this edition, we examine “Cup Heroes,” which seems like another potential hybrid win by Voodoo.

This game has recently climbed to the top charts, and for good reason. “Cup Heroes” impressively blends Idle RPG mechanics, such as enemy waves and character upgrades, with hyper-casual elements like multiplier gates, creating a game that feels both fun and complex at the same time.

Here’s a snapshot of the game in action:

In the following sections, we’ll explore the monetization strategies used by “Cup Heroes” and analyze how they contribute to its success. First, let’s highlight some of the key rewarded video placements available in the game for ad monetization:

Beyond rewarded videos, “Cup Heroes” employs a variety of in-app purchase (IAP) strategies to enhance player engagement and generate revenue.

These IAP options provide players with opportunities to acquire valuable in-game items, currencies, and boosts, enriching their gameplay experience. Let’s highlight some of the key IAP strategies utilized in the game:

Conclusion

By analyzing these monetization strategies, we’ve seen how “Cup Heroes” balances the needs of players and the goals of developers, creating a win-win situation that ensures the game’s continued success.