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Unlocking the Secrets: How Gaming Supercharges Your Brain Chemistry?

Yagiz Gur

Great to see you all!

Hello mobile game enthusiasts! ๐Ÿคฉ

Games are a powerful tool that shapes players’ brains. Crafting these experiences leaves a lasting impact.It is possible to design the experience hormonally:

Dopamine ๐ŸŽ‰

๐—ช๐—ต๐—ฎ๐˜ ๐—ถ๐˜ ๐—ถ๐˜€: The “feel-good hormone,” key for pleasure, reward, and motivation.

๐—ง๐—ฟ๐—ถ๐—ด๐—ด๐—ฒ๐—ฟ๐—ฒ๐—ฑ ๐—ฏ๐˜†: Leveling up, achieving success, winning rewards.

๐—˜๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐˜€: Increases pleasure and happiness, and boosts motivation.

๐—˜๐˜…๐—ฎ๐—บ๐—ฝ๐—น๐—ฒ: Think of the joy when beating a tough area in Dark Souls or unlocking a rare achievement in WoW. Thatโ€™s dopamine rewarding your effort.



Adrenaline ๐Ÿš€

๐—ช๐—ต๐—ฎ๐˜ ๐—ถ๐˜ ๐—ถ๐˜€: The “fight or flight” hormone, preps the body for action.

๐—ง๐—ฟ๐—ถ๐—ด๐—ด๐—ฒ๐—ฟ๐—ฒ๐—ฑ ๐—ฏ๐˜†: Thrilling scenes, enemy encounters.

๐—˜๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐˜€: Increases heart rate, boosts energy and alertness.

๐—˜๐˜…๐—ฎ๐—บ๐—ฝ๐—น๐—ฒ: ย Feel your heart race during a boss battle in Sekiro or when you’re carefully pulling your fallen friend in Chained Together? Thatโ€™s adrenaline.



Serotonin ๐ŸŒž

๐—ช๐—ต๐—ฎ๐˜ ๐—ถ๐˜ ๐—ถ๐˜€: Stabilizes mood, well-being, and happiness.

๐—ง๐—ฟ๐—ถ๐—ด๐—ด๐—ฒ๐—ฟ๐—ฒ๐—ฑ ๐—ฏ๐˜†: Relaxing game music, sense of accomplishment, social interactions.

๐—˜๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐˜€: Reduces stress, improves mood.

๐—˜๐˜…๐—ฎ๐—บ๐—ฝ๐—น๐—ฒ: Games with calming soundtracks or social features, like Sky: Children of the Light, help you relax and connect. Thatโ€™s serotonin.



Cortisol ๐Ÿ˜ฌ

๐—ช๐—ต๐—ฎ๐˜ ๐—ถ๐˜ ๐—ถ๐˜€: The bodyโ€™s main stress hormone.

๐—ง๐—ฟ๐—ถ๐—ด๐—ด๐—ฒ๐—ฟ๐—ฒ๐—ฑ ๐—ฏ๐˜†: Defeat, challenging tasks, in-game pressure.

๐—˜๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐˜€: Increases stress, tension.

๐—˜๐˜…๐—ฎ๐—บ๐—ฝ๐—น๐—ฒ: Stress in competitive games like League of Legends or tough puzzles in The Witness is linked to cortisol. Manage it to avoid burnout.



Endorphin ๐Ÿ˜„

๐—ช๐—ต๐—ฎ๐˜ ๐—ถ๐˜ ๐—ถ๐˜€: The bodyโ€™s natural painkillers, released during fun.

๐—ง๐—ฟ๐—ถ๐—ด๐—ด๐—ฒ๐—ฟ๐—ฒ๐—ฑ ๐—ฏ๐˜†: Fun and enjoyable game moments.

๐—˜๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐˜€: Reduces pain, increases feelings of happiness.

๐—˜๐˜…๐—ฎ๐—บ๐—ฝ๐—น๐—ฒ: The euphoria after a fun session in Overcooked or Rocket League? Thatโ€™s endorphins.

***

TL:DR

Engagement:
โ†ณ Use dopamine-triggering rewards.

Immersion:
โ†ณ Create adrenaline-pumping moments.

Well-being:
โ†ณ Add serotonin-inducing elements.

Challenge:
โ†ณ Balance cortisol-inducing tasks.

Joy:
โ†ณ Design fun, endorphin-releasing moments.

Understanding these helps us create games that entertain and positively impact players.

So, How can you chain hormones in F2P games to increase player purchase rates?

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