Mobirix faces challenges, while Supercent and Netmarble demonstrate strong performance and growth.
1. mobirix
Mobirix Co., Ltd, founded in 2004 and headquartered in Seoul, is a global publisher and supplier of mobile games. The company focuses on delivering diverse, engaging content to mobile users worldwide. Their portfolio comprises 177 mobile games, which have amassed over 1.54 billion downloads collectively.
Recently, Mobirix’s stock experienced a significant setback, plummeting 9.03% to a one-year low following Neowiz‘s sale of a large block of shares. This decline contributes to a 17.71% drop in Mobirix’s stock value this year, contrasting sharply with the rebounding trends observed in other gaming companies. Neowiz’s divestment is reportedly aimed at redirecting focus towards new game development.
Mobirix faces mounting challenges, including intensifying competition and profitability concerns. The company’s future stock performance hinges largely on the success of its upcoming game releases.
2. SUD Inc.
A prominent player in the mobile gaming industry, SUD Inc. has carved out a niche with its popular simulation and racing games. The company is renowned for developing user-friendly and highly engaging titles that resonate with a wide audience. SUD Inc.’s portfolio comprises 29 mobile games, which have collectively achieved an impressive milestone of over 882 million downloads.
3. BitMango
A leader in puzzle games, BitMango is renowned for developing addictive, visually appealing titles that consistently rank high in global app stores. Their portfolio of 30 mobile games has garnered over 600 million downloads.
In 2023, BitMango’s strategic use of Moloco‘s Cloud DSP for retargeting campaigns surpassed revenue targets by 50%. This approach tripled daily user acquisition, significantly reduced Cost Per Install, and optimized Return on Ad Spend through advanced machine learning. BitMango’s success exemplifies the power of data-driven marketing in mobile gaming.
4. Supercent, Inc.
A fast-rising star in mobile game development, Supercent, Inc. is renowned for its innovative approach to creating engaging, fun mobile experiences. Their portfolio of 101 games has achieved over 492 million downloads, showcasing their broad appeal and market penetration
In 2023, Supercent’s hyper-casual game Burger Please! catapulted to global success, becoming the third-most downloaded new app of the year with 83.81 million installs. Only surpassed by Meta’s Threads and OpenAI’s ChatGPT, it led all new game titles. This achievement underscores the growing dominance of hyper-casual games in the mobile market, driven by their accessibility and rapid development cycles.
5. Netmarble
As one of South Korea’s leading mobile game companies, Netmarble has established a global reputation for producing high-quality, immersive games across various genres, particularly RPGs and action games. Their portfolio of 40 mobile titles has amassed over 303 million downloads, demonstrating their significant market presence.
Looking ahead to Q2 2024, Netmarble is poised for strong financial performance. Projections indicate revenue of 781.5 billion KRW, representing a 29.54% year-over-year increase, and an operating profit of 78.7 billion KRW. This anticipated growth is largely attributed to the success of new releases such as Asdal Chronicle, Solo Leveling, and Raven2. Notably, Solo Leveling has already shown robust performance across multiple regions, further solidifying Netmarble’s position in the global mobile gaming market.
