12 Key Money Metrics in Mobile Game Development

🛠️ Product

1. LTV (Lifetime Value): The total revenue a player is expected to generate over their entire time playing the game.

2. ARPU (Average Revenue Per User): The average revenue generated by a single user over a specific period (daily/weekly/monthly).

3. Conversion Rate: The percentage of users who make at least one purchase.

4. Average Check: The average amount spent per transaction.

🚀 Marketing

5. ROAS (Return on Ad Spend): Evaluates the profitability of user acquisition.

6. CPI (Cost Per Install): The average cost incurred to acquire a new user who installs the game.

7. Target Spend: The planned budget for user acquisition (daily/weekly/monthly).
Increasing the volume of target spending usually reduces ROAS.

8. CPM (Cost Per Mille): The cost per thousand ad impressions.

💼 Business

9. ROI (Return on Investment): Measures overall profitability by comparing the net profit to the total investment cost.

10. Burn Rate: The rate at which a company spends its capital per month (for negative cash flow scenarios).

11. Revenue: The total income generated from the game over a specific period (monthly/yearly). Revenue is a sum of all income sources related to the game (IAP, ads, subscriptions, etc.).

12. Runway: The amount of time a company can operate before it runs out of cash (for negative cash flow scenarios).