User Journey in Mobile Games

The main steps in the interaction between the player and the product are:

🎯 Marketing:

1A. ADS Creative
Goal: Hook attention and drive interest in the game.

1B. Store Search
Goal: Ensure visibility and discovery in the store using ASO.

1C. Store Featuring
Goal: Hook attention and drive interest in the game.

2. Game Store Page
Goal: Persuade users to download the game.

🚀 Onboarding:

3. Install
Goal: Convert interest into a completed & fast app install.

4. First Launch
Goal: Deliver fast loading and a smooth initial experience.

5. Tutorial
Goal: Educate players on game mechanics and controls.

6. Core Game Loop
Goal: Hook players with fun and repeatable gameplay.

🔥 Engagement:

7. Return to the Game
Goal: Encourage users to come back and play again.

8. Progression
Goal: Provide a sense of achievement and advancement.

9. Live-Ops
Goal: Offer new content and events to maintain interest.

💰 Monetization:

10. First Paywall
Goal: Monetize player engagement without a high churn-rate.

11. Conversion to Payer
Goal: Convert players into paying users.

12. Cohort Segmentation
Goal: Group users based on paying activity for targeted price and balance adjustments.

13. Transition to a Higher-Paying Cohort
Goal: Move users to higher spending tiers using new offers.