About the author
Anton Slashcev
Almost 10 years of experience in Product Management, Business Strategy, and Narrative Design. Consulting in Match-3 / Casual Narrative / Hybrid-casual market.
How to Increase Game Retention?
Here is a step-by-step algorithm for making a decision:
1. Enhance the Tutorial: Ensure the FTUE is clear and concise.
2. Engage Players Early: Make the game’s start fun and intuitive.
3. Consistency in Gameplay: Match gameplay with creatives and ASO.
4. Clear Goals: Make sure players understand their tasks.
5. Add Engagement Mechanics: Include features like win streaks and daily bonuses.
6. Optimize Stability: Ensure technical stability and smooth performance.
7. Adjust Difficulty: Continuously improve difficulty, UX, and gameplay.
8. Monitor and Fix Churn: Use analytics to identify and fix high churn points.
9. Introduce Progression Systems: Provide leveling and character upgrades.
10. Add Variety: Introduce new mechanics over time.
11. Increase Content: Ensure there is enough content for players.
12. Enhance Rewards: Engage players with valuable rewards.
13. Social Features: Enable player interaction.
14. Balance Economy: Keep the game economy stable.
