Here is the list of all crucial metrics to track:
Progression:
– Unlock Rates for Features/Items
– Avg. Time to Finish Level
– Player Level Distribution
– Level Completion Rates
– Feature Usage Rates
– Churn Rate
Engagement:
– Levels per Session
– DAU / WAU / MAU
– Retention D1-D360
– Sessions Per User
– Session Length
– Playtime
Balance:
– Currency Consumption Per User
– Income/Spending by Source
– Currency Income Per User
– Currencies Per User
– Attempts Per Level
– Win/Loss Ratio
Technical:
– Build Size
– Load Time
– ANR Rate
– Crash Rate
– Frame Rate (FPS)
Community & Support:
– Social Media Engagement
– User Reviews and Ratings
– Response Time
– Common Issues
– Support Tickets Volume
Marketing:
– ROAS
– k-Factor
– CPI / CPM
– CVR / CTR
– Target Spend
– Monthly Installs
Monetization:
– Ads Fill Rate
– ARPU / ARPPU
– LTV / Avg. Check
– Conversion Rate
– Payer Cohort Distribution
– Player Spendings by Sources
Business:
– Revenue
– IAP Revenue
– Burn Rate
– ROI
– Operating Expenses
– Ads Revenue
– Profit
