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All Key Game Metrics In One Place

Anton Slashcev
Here is the list of all crucial metrics to track:
Progression:

– Unlock Rates for Features/Items
– Avg. Time to Finish Level
– Player Level Distribution
– Level Completion Rates
– Feature Usage Rates
– Churn Rate

Engagement:

– Levels per Session
– DAU / WAU / MAU
– Retention D1-D360
– Sessions Per User
– Session Length
– Playtime

Balance:

– Currency Consumption Per User
– Income/Spending by Source
– Currency Income Per User
– Currencies Per User
– Attempts Per Level
– Win/Loss Ratio

Technical:

– Build Size
– Load Time
– ANR Rate
– Crash Rate
– Frame Rate (FPS)

Community & Support:

– Social Media Engagement
– User Reviews and Ratings
– Response Time
– Common Issues
– Support Tickets Volume

Marketing:

– ROAS
– k-Factor
– CPI / CPM
– CVR / CTR
– Target Spend
– Monthly Installs

Monetization:

– Ads Fill Rate
– ARPU / ARPPU
– LTV / Avg. Check
– Conversion Rate
– Payer Cohort Distribution
– Player Spendings by Sources

Business:

– Revenue
– IAP Revenue
– Burn Rate
– ROI
– Operating Expenses
– Ads Revenue
– Profit

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