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Toxic vs Healthy Game Experience

Yagiz Gur
Your game isn’t irreplaceable;

Players have countless alternatives just like yours.

If you make a mistake and frustrate a player, they’ll simply find a better experience elsewhere.

Here are some mistakes that can cause churn:

Pre-Game:

↳ 📂 High file sizes and long download times.
↳ 📝 Requiring players to create an account before entering the game.

FTUE (First Time User Experience):

↳ 🧩 Offering a complex, text-heavy, and confusing onboarding experience.

Mid-Game:

↳⏳ Not having enough content to keep players engaged for 14 days or repetitive gameplay.

Long-Game:

↳🚫 Lack of Live-Ops and not fostering a sense of belonging among players.

Yes, you can make these mistakes. Because you are human.

But remember, the cost of losing a user is higher than acquiring a new one.

So, aim to be healthy, not toxic.

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