Your game isn’t irreplaceable;
Players have countless alternatives just like yours.
If you make a mistake and frustrate a player, they’ll simply find a better experience elsewhere.
Here are some mistakes that can cause churn:
Pre-Game:
↳ 📂 High file sizes and long download times.
↳ 📝 Requiring players to create an account before entering the game.
FTUE (First Time User Experience):
↳ 🧩 Offering a complex, text-heavy, and confusing onboarding experience.
Mid-Game:
↳⏳ Not having enough content to keep players engaged for 14 days or repetitive gameplay.
Long-Game:
↳🚫 Lack of Live-Ops and not fostering a sense of belonging among players.
Yes, you can make these mistakes. Because you are human.
But remember, the cost of losing a user is higher than acquiring a new one.
So, aim to be healthy, not toxic.
