For those looking to understand the mobile market.

For those looking to understand the mobile market,

A treasure trove of data in Udonis’ 2025 blog post…

Some highlights:

• There are over 700,000 mobile games on iOS/GP

• Users spend 3.5 hr/d on mobile devices, 11% on games

• Roblox was most downloaded mobile game in 2024.

• Azur Games was the most downloaded publisher, by a long shot (1.4B DL)

• Monopoly GO was the highest-earning game

• Tencent was the top-earning Publisher

• US aOS Banner Ad eCPM are 2x iOS’ ($0.60 vs. $0.27)