Ad Creative Insights: Color Block Jam

Want better ad performance?

Steal these proven creative patterns from Color Block Jam by Rollic 👇🏼

We used Segwise.ai to tag and analyze their top-performing creatives in the last 3 months and here’s what we found:

• 100% gameplay-focused videos
• Creatives using ASMR or gameplay audio
• Levels left unsolved to spark intrigue
• 40% using challenge-based or instructional hooks

In the last 30 days we’ve also seen new creative experiments:

→ Animated videos with low-poly characters
→ Voiceover + gameplay audio
→ Stylized visuals that still feel native
→ “No Ads Game” messaging

Here’s your cheat sheet for winning creatives:

🧱 Show gameplay. Don’t solve it. Leave the viewer hanging.
🔊 Use ASMR or VO to drive emotion.
👀 Play with the “No Ads” narrative to drive conversions.
✨ Stylize gameplay just enough to stand out.