5 truths every influencer marketing folks needs to hear

5 brutal truths every influencer marketing agency, consultant, & freelancer needs to hear…

1. Your expertise doesn’t sell itself
How much you know doesn’t matter if you don’t position yourself well, so find your niche, communicate & deliver on a clear USP.

2. Many still don’t understand influencer marketing
Expect scepticism and questions on Performance vs. branding, ROI, instant measurable impact, scalability.
Ensure you’re prepared to educate, not just execute campaigns.

3. Hard work isn’t enough
Even great campaigns won’t get you rehired unless they’re tied to measurable performance.

4. Clients might ignore your advice (and hold you accountable later)
You can lead your clients to the best strategy, but you can’t make them follow it.
Be prepared to deal with situations diplomatically.

5. Reputation is everything
Invest in growing your network and reputation.
Attend conferences, actively network, and add value to industry conversations.
These will open more doors than any cold outreach ever will.