Scaling Influencer Marketing Profitably

The 3-step framework I’ve used to scale 100+ Influencer Campaigns profitably

🧩 Phase 1: Gather Knowledge
🛠️ Phase 2: Optimise
🚀 Phase 3: Scale

It’s a simple yet highly effective approach to making calculated decisions on targeting, creatives, incentives, etc.

Start by working with nano and micro influencers, then when you have enough confidence, scale to mid-sized, and eventually, mega-influencers.

Each Phase spans a few months (and campaigns), so naturally, each can be broken down into more detailed steps (which I’ve covered in previous posts)

But this is a broad overview of the framework I use – and a tried and tested approach to scaling Influencer Campaigns profitably!