Sensor Tower Acquires Video Game Insights
Sensor Tower has been expanding fast (remember their 2024 data.ai Acquisition?), and this latest move cements them as the go-to source for gaming intelligence.
Sensor Tower has taken a major step in gaming intelligence by acquiring Video Game Insights (VGI), a leading provider of PC and console game performance data.
This strategic move expands Sensor Tower’s capabilities beyond mobile gaming, offering a unified view of gaming trends across all major platforms—mobile, PC, Xbox, and PlayStation.
A Powerhouse of Gaming Data
VGI is renowned for its in-depth analysis of Steam, the world’s largest PC gaming platform, tracking sales, engagement, and player behavior. Recently, VGI extended its expertise to Xbox and PlayStation, making it an invaluable asset for developers and publishers seeking competitive intelligence. Now operating as Video Game Insights by Sensor Tower, the combined platform delivers unparalleled insights into gaming market trends, player acquisition, retention, and monetization.
What This Means for the Industry
By integrating VGI’s expertise with Sensor Tower’s robust mobile data, publishers and developers gain:
✅ Cross-Platform Benchmarking: Track game performance across mobile, PC, and console.
✅ Deeper Market Insights: Understand player behavior, engagement, and revenue trends.
✅ Competitive Edge: Analyze top-performing titles and optimize strategies for growth.
“This expanded dataset unlocks cross-platform player behavior, engagement, and revenue insights,” said Oliver Yeh, CEO of Sensor Tower. “Publishers can now refine their development and marketing strategies with a complete, data-driven picture of the gaming ecosystem.”
A Shared Vision for Growth
VGI’s Co-Founder and CEO Karl Kontus expressed excitement about the partnership: “Joining Sensor Tower allows us to accelerate our mission of providing a holistic view of the gaming industry. Together, we empower customers to scale faster than ever before.”
The Future of Gaming Analytics
VGI already tracks 150,000+ titles on Steam, delivering insights on sales, engagement, and player trends. With this acquisition, Sensor Tower is now a one-stop shop for gaming market intelligence.
What’s next for gaming analytics? The competition for data-driven dominance is heating up.
VGI will continue to operate under its new banner, Video Game Insights by Sensor Tower.
