Tilting Point launches new $150M UA fund for Game Devs

Keep control & Scale faster.

Mobile Games Publisher Tilting Point is rolling out a massive $150 million User Acquisition fund, designed to supercharge developers without the usual publishing constraints.

Unlike traditional deals, developers retain full autonomy over their marketing. Tilting Point steps in only when requested, offering financial backing for growth without meddling in strategy.

This is the company’s third major UA fund, following similar initiatives in 2016 and 2018. Early beneficiaries include Mythical Games, Begin, and a soon-to-launch web-based gaming hub.

A Proven Growth Engine

“With over 200 successful games, we’ve seen firsthand how impactful our UA funds can be,” said Tilting Point CEO Kevin Segalla. “It’s a powerful tool, letting developers scale efficiently while keeping their capital focused elsewhere.”

CBO Asi Burak added: “We pioneered this model, and its strength lies in truly flexible, unlimited spending—while ensuring developers stay in the driver’s seat. Investing in promising games isn’t just part of our strategy; it’s how we build lasting partnerships.”

For developers looking to scale fast without giving up equity, Tilting Point is back, right where it belongs.

Source: VentureBeat