This is why I love working with Meta Ads

This is why I love working with Meta Ads✨

Because of the speed to detect winning concepts!!

Just look at that beautiful screenshot👇

Purple line shows the top performing creative in one of my BAU campaigns on Meta. It held the #1 spot for nearly 30 days, even though I rotated over 10 creatives every week.

We couldn’t find anything that outperformed it until February 19th, when we tested a simple, almost ridiculous 15-second video.

From that day on, algorithm slashed the spend and reach of my top creative by 90%, reallocating ALL the budget and into these “stupid” videos 😂

And I love this! I love how fast the algorithm tells you that you found the needle in the haystack. In just one day you can detect this and create +50 iterations of the same concept by changing hook, music, transitions and all the elements basically.

If you struggle with your campaigns, keep testing! keep rotating! you never know when you will find the next winning concept if you don’t try, you’re sentenced to a bad performance.

Oh, and by the way… finding winning assets makes a huge difference. Since February 19th, my CPA has decreased by 50% just because of these videos 😉

P.S. I am writing a very cool and long guide, stay tuned!