Most game developers fail, often. Not because they don’t have the passion. Like many, they usually overcomplicate things.
How they think they should launch a game:
🚫 Build a game, pray and hope people play, 🚫 Spend months on unnecessary details, 🚫 Skip marketing, “if it’s good, players will come.” 🚫 Fail bad, feel stuck and eventually, give up.
How you actually launch a game:
✅ Research, build, and test based on data, ✅ Set up a UA campaign with small budget, ✅ Track how Real players actually behave, ✅ Adapt, improve, update and repeat.
If you’re waiting for the “perfect game” You’re already losing, not gonna happen.