State of Gaming & Influencer Marketing 2025

Source: AAA Agency

Is the gaming industry bouncing back after recent declines? Is mobile gaming overtaking other formats? How are the PC and console doing? Is indie gaming on the rise? What’s the future of game development in 2025?

How are platforms evolving for influencer marketing? What were the standout gaming campaigns of 2024? Long-term vs. short-term — which works best and when? What influencer trends and challenges should you watch for in 2025?

State of Gaming & Influencer Marketing report answers all these questions and beyond, exploring the pulse of two powerhouse industries: video games and influencer marketing. The report is based on data from leading analytics platforms, industry summaries, and expert insights.

This AAA Agency report aims to overview the gaming & influencer marketing landscape throughout 2024 & ponder what to expect from 2025.

We’ve gathered data from trusted sources naming them on each point. Since we do not process raw data, we’ve relied on analytics platforms, reports, and relevant articles, such as Sensor Tower, Stream Hatchet, Gamalytics, Newzoo, InvestGame, VGI, Statista, Influencer Marketing Hub, HypeAuditor, Circana, Data40, Epyllion’s Report by Matthew Ball.

Source: AAA Agency