Monetization in emerging markets presents a significant challenge.

Monetization in emerging markets presents a significant challenge. However, given the slowing download growth across most mobile categories (both gaming and non-gaming), it’s a crucial consideration for any growth strategy.

This is particularly true because data reveals that users in emerging markets, especially younger audiences, demonstrate much higher engagement and spend significantly more time on their mobile devices compared to their Western counterparts.

Compelling data from GWI’s 2024 research highlights the amount of time users in various age groups spend on mobile. This data suggests that markets like Indonesia and Brazil are poised to be key drivers of mobile growth in the coming years.

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