About the author
Antti Kananen
Seasoned entrepreneur, executive, director, general manager & project/product lead bringing innovation, technology, startups and games to life!
Journal 3 Antti Kananen February 1
Monetization in F2P mobile games and Premium Games incorporating F2P mechanics has largely revolved around a handful of tried-and-true methods such as battle passes, gacha, limited-time offers, and soft friction mechanics. However, there remains a vast, unexplored blue ocean of economic and real-life inspired systems that could redefine how we design F2P game economies, player interactions, and monetization strategies.
This article explores how these macro-economic and political systems can be used to enhance player engagement, create new monetization opportunities, and introduce social mechanics that go far beyond e.g., leaderboards and guilds. All from F2P point of view.
Note: Inspiration for the article comes not just from my mind but from couple discussions I’ve taken part in via LinkedIn as well as throughout other personal venturing. Big thanks for those involved for giving inspiration for me to explore these topics on a scale!
Think about game worlds where tariffs, taxation, black markets, political influence, and even interest rates aren’t just background lore but core, dynamic gameplay systems, with monetization tie-ins —deeply intertwined with player agency, social group monetization, and intrinsic motivation loops.
Note: Interested about what I’ve written about intrinsic strategies, group monetization mechanisms and other related topics? They all have (potential) strong tie-ins to the mechanisms and innovations explored in this article. See more from below articles:
These mechanics mentioned above have remained largely untapped, yet they hold immense potential across genres; from 4X strategy games, simulation and tycoon games to looter shooters, extraction shooters, RPGs to even e.g., match-3 puzzles and merge games. Let the exploration begin!
Side Note: Interested what I’ve written about some above mentioned genres prior to this article? Find more from my articles below:
A tariff is essentially a tax on trade, and in a multiplayer setting, this could create player-driven economies where e.g., nations, factions, guilds, or even individual players can manipulate trade policies to their benefit.
4X Strategy and Simulation Games: Players impose tariffs on rival factions or cities, adjusting prices dynamically.
MMORPGs and Looter Shooters: Player-run auction houses or item trades could have variable tariff rates affecting supply and demand.
Casual Games (Match-3, Merge Games): Players in social trade mechanics could be incentivized to buy “duty-free passes” that remove tariffs from resource exchanges with friends.
Tariff Reduction Passes: Players pay to lower trade fees in auction houses, marketplaces, or extraction-based looter economies.
Black Market and Smuggling Mechanics: A high-risk, high-reward system where players can pay to bypass tariffs with a chance of being caught.
Restricted Goods Economy: Some items could only be obtained through underground channels, creating an illicit market with its own rules and dangers.
Contraband Smuggling: Players attempt to transport valuable goods without getting caught by authorities, adding risk-reward mechanics.
Tycoon and Simulation Games: Underground black markets emerge as a response to overregulation or high taxation.
Extraction Shooters: Smuggling loot past NPC patrols or other players creates a new meta-game.
Bribery Mechanics: Players can pay NPCs (or other players or other systems) to look the other way.
Contraband Insurance: A premium feature where lost illegal goods are partially refunded.
Players could borrow in-game currency with interest accruing over time.
A well-managed loan could fund expansions, gear upgrades, or in-game ventures, but excessive debt could cripple progression (you must always pay your debt!).
Simulation and Tycoon Games: Players take on loans to expand their empire, with economic crashes leading to bankruptcy.
MMORPGs: Players borrow money from guilds or NPC factions with varying repayment terms.
Microloans with Premium Benefits: Small, repayable loans with premium options to reduce interest.
Debt Restructuring Offers: Players could pay a small fee to lower their in-game debts.
Guild Elections and Voting Systems: Players elect faction leaders who set policies affecting taxes, trade, and military power.
Corruption and Bribery: Players can pay to influence policies, leading to strategic alliances and betrayals.
Simulation and 4X Games: Players run election campaigns, managing public approval and rival factions.
Casual Social Games: Players vote on rule changes in time-limited events, such as choosing between more free rewards or increased resource caps.
Political Campaign Boosters: Players pay to increase their influence in elections.
Lobbying Passes: Buy influence to sway in-game laws.
Approval Processes: Players face (long) approval processes unless they pay bribes or premium fees to speed things up.
Bend or Break: Corruption allows players to bend or break the rules, with consequences if caught.
Simulation Games: Government corruption levels affect city growth and resource availability.
MMORPGs: Players could bribe NPC factions for better treatment or contracts as well as for access to something like unique dungeons or setting dungeons to be more beneficial.
Expedited Processing Fees: Players pay to reduce wait times or bypass red tape.
Bribery Mechanics: Paying to get out of penalties or secure better rewards.
Permits: Players require permits to expand operations, adding a regulatory layer to the game’s economy.
Licenses: Players may issue licenses to their technology for others to borrow.
Tycoon Games: Players must acquire land-use permits or business licenses.
Casual and Social Games: Limited trade licenses requiring premium upgrades.
Fast-Track Licenses: Players pay to skip waiting periods.
Group Licenses: Group monetization opportunities within guilds for access to others’ tech. trees, etc., or for others to access guild’s tech., power features, etc.
Toll Gates: Players must pay to cross borders, access restricted areas, or use high-speed routes.
MMORPGs and 4X Games: Players control key trade routes and charge fees.
Tycoon and Simulation Games: Infrastructure like roads and bridges generates passive income.
Season Pass for Toll-Free Travel: Players can purchase permanent access to premium areas.
Premium Tolls: Purchasable limited-time premium toll collection mechanisms for premium currencies.
Tariffs, taxes, black markets, and political influence aren’t just untapped mechanics — they represent a blue ocean of economic and social gameplay that could revolutionize F2P games, hybrid monetization, and premium experiences.
By incorporating dynamic economic constraints, political power structures, and social influence mechanics, developers can create deep, emergent player-driven economies that monetize naturally while keeping engagement high.
Additionally, I believe that distinguishing these mechanisms to something, instead of using real-life terminology, would be possible where something like this needs to tie-in to the fantasy through better terminology choices — resulting in a better perception, yet “clicking” properly in sense-making way for the players from the pseudo connection.
I believe there would be strong product marketing tie-in with these directions for F2P games as well as premium games incorporating these mechanisms, when things would be done right. For example, imagining for F2P mobile games funny meme-like Ads / Creatives could open an unexplored blue ocean in terms of visibility and marketing KPIs one would be seeing, before others catch up — e.g., bribery, etc. could be tied to something that has a huge fun element in it. Some real-life fantasies and pseudo-like games (e.g., BitLife and similar games) have done recently really good business-wise, on top of which I still believe they have blue ocean marketability to innovate over for quarters if not years to come, until others catch up.
The best monetization systems don’t just extract value — they create meaningful player interactions that feel fair, strategic, and socially engaging.
These new mechanics offer an incredible opportunity to build richer, more immersive, more systematic (/emergent), and more profitable game worlds.
About the author
Seasoned entrepreneur, executive, director, general manager & project/product lead bringing innovation, technology, startups and games to life!
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