Blue Ocean Subgenres in Mobile Gaming in 2025

Blue Ocean Subgenres in Mobile Gaming in 2025

Here’s a structured look at market size, growth, success rate, and oligopoly index:

— 𝗕𝘆 𝗿𝗲𝘃𝗲𝗻𝘂𝗲: —

𝟭. 𝟰𝗫 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆
• Revenue: $7B in 2024
• YoY growth: 14%
• Success rate: 14.8%
• Top games of the genre: https://lnkd.in/eub3cEKu

𝟮. 𝗜𝗱𝗹𝗲 𝗥𝗣𝗚
• Revenue: $2B in 2024
• YoY growth: 31%
• Success rate: 5.8%
• Top games of the genre: https://lnkd.in/eSU2EBSG

𝟯. 𝗥𝗼𝗴𝘂𝗲𝗹𝗶𝗸𝗲
• Revenue: $436M in 2024
• YoY growth: 44%
• Success rate: 4.3%
• Top games of the genre: https://lnkd.in/eFGy73ux

𝟰. 𝗠𝗲𝗿𝗴𝗲 𝗚𝗮𝗺𝗲𝘀
• Revenue: $1.2B in 2024
• YoY growth: 94% (!)
• Success rate: 1.4%
• Top games of the genre: https://lnkd.in/eJGWpT8i

— 𝗕𝘆 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱𝘀: —

𝟭. 𝗝𝗼𝗯 𝗦𝗶𝗺𝘂𝗹𝗮𝘁𝗼𝗿
• Downloads: 520M in 2024
• YoY growth: 42%
• Success rate: 11.7%
• Top games of the genre: https://lnkd.in/ef2ArHGP

𝟮. 𝗦𝗼𝗿𝘁 𝗣𝘂𝘇𝘇𝗹𝗲
• Downloads: 791M in 2024
• YoY growth: 46%
• Success rate: 3.5%
• Top games of the genre: https://lnkd.in/eAk8Qt6R

𝟯. 𝗖𝗼𝗼𝗸𝗶𝗻𝗴 & 𝗗𝗜𝗬 (𝗞𝗶𝗱𝘀)
• Downloads: 470M in 2024
• YoY growth: 14%
• Success rate: 9.6%
• Top games of the genre: https://lnkd.in/eZyz44TQ

𝟰. 𝗦𝗮𝗻𝗱𝗯𝗼𝘅 𝗚𝗮𝗺𝗲𝘀
• Downloads: 1.5B (!) in 2024
• YoY growth: 2%
• Success rate: 19%
• Top games of the genre: https://lnkd.in/eEj-5mJ3

𝗞𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀:
• Merge Games and Roguelikes show explosive growth but face tough success rates.
• 4X Strategy and Idle RPG remain consistent revenue performers.
• Sandbox Games lead in downloads but show signs of saturation.
• Job Simulators and Sort Puzzles highlight high engagement with steady growth.