𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐰𝐢𝐥𝐥 𝐯𝐞𝐫𝐲 𝐥𝐢𝐤𝐞𝐥𝐲 𝐜𝐚𝐧𝐧𝐢𝐛𝐚𝐥𝐢𝐳𝐞 𝐲𝐨𝐮𝐫 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐭𝐫𝐚𝐟𝐟𝐢𝐜

🚨𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐰𝐢𝐥𝐥 𝐯𝐞𝐫𝐲 𝐥𝐢𝐤𝐞𝐥𝐲 𝐜𝐚𝐧𝐧𝐢𝐛𝐚𝐥𝐢𝐳𝐞 𝐲𝐨𝐮𝐫 𝐨𝐫𝐠𝐚𝐧𝐢𝐜 𝐭𝐫𝐚𝐟𝐟𝐢𝐜🚨

At least for a while.

Today, I’m sharing another real case study with a client I recently partnered with.

Our goal is to accelerate the growth in one of their key markets (mostly dominated by Android) so, in early January, we launched paid campaigns on Google Ads.

When we started the campaign, we were so surprised because the CPA (in this case cost per signup) was ridiculously lower compared to previous tests on Meta or TikTok so we started to monitor the organic traffic to see if Google was just targeting users who searched our brand because we were seeing a huge spend in Serch (screenshot 2)

Was Google just targeting users already searching for our brand?
Quite obvious right? Since we started the campaign, our organic started a very declining trend as you can see in the screenshot.

What did we do then? Pause the campaign?
No, we doubled the budget because we wanted to see if, after exhausting our organic audience, the algorithm would start bringing in truly new users and it did!

After increasing the spend, we started to get real new users who are right now helping us to reach the ATH (all-time high) in terms of signups for this country.

In this case, sacrificing some organic traffic was worth it because we prioritized rapid growth. And even after scaling beyond organics, Google Ads still delivers the best CPA across all channels.

Have a nice weekend!