About the author
Aylin YAZICI
Aspiring Product in Mobile Gaming | Head of Content @Gamigion 🎮 | Entrepreneur Driving Innovation
HighlightsJournal 107 Aylin YAZICI January 28
Here’s what’s covered in this analysis article on Gacha;
Analysis by Aylin Yazıcı. Feel free to contact me.
If you’ve ever played mobile games, or even just browsed the app store, you’ve probably stumbled across games that boast vibrant characters, cool weapons, or flashy loot. And somewhere in those games, you’ll hear the word “gacha.” But what does it mean? And why do people go crazy over it? Let’s break it down in plain terms and have some fun while we’re at it.
Imagine you’re at a toy vending machine — you know, those little machines where you put in a coin, twist the handle, and a random toy pops out? Maybe it’s a shiny dinosaur, or maybe it’s that same boring keychain you already have three of. You don’t know what you’re going to get, and that’s the thrill.
That’s gacha.
In mobile games, gacha works the same way, but instead of real coins, you use in-game currency. This currency can be earned by playing the game or bought with actual money. You spend it to make a “pull” or a “spin” from the game’s gacha system, and out pops a random reward. It could be a super-rare, powerful character, or it could be a… well, not-so-great item. That randomness keeps things exciting—and sometimes frustrating.
Let’s face it: there’s something irresistible about a surprise. Every gacha pull is like unwrapping a gift. Maybe you’ll score the ultra-powerful warrior or the cutest, fluffiest animal companion. Or maybe… you’ll get something so underwhelming you’ll laugh (or cry). Either way, that moment of suspense is pure magic.
But it’s not just about the surprise. Gacha games hook you in with their addictive mix of collection and progression. Whether you’re building an unstoppable team of heroes, unlocking epic gear, or just trying to collect every character because they’re so beautifully designed, there’s always a reason to keep going. And the games are usually free to play, which makes it easy to dive in and stick around.
Gacha games have a way of keeping you hooked, and here’s why:
Not all gacha systems are the same. Here are some of the most common types you’ll encounter:
Understanding these systems helps players make smarter choices and find games that match their playstyle.
Now, if there’s one company that’s nailed the gacha formula, it’s Supercell. These are the folks behind games like Clash Royale, Brawl Stars, and Clash of Clans — games that feel fun and fair, even with gacha mechanics. So, what makes them so good at it?
First off, Supercell knows how to make every pull feel rewarding. Take Clash Royale, for example. You earn chests by winning battles, and each chest gives you cards to upgrade your troops, spells, and buildings. Even if you don’t get a rare card, you’re still building up your arsenal. It’s progress, not just luck.
Then there’s Brawl Stars, where unlocking new characters (called brawlers) feels like hitting the jackpot. The animations are flashy, the sound effects are satisfying, and the characters themselves are so unique that you can’t help but get excited. And if you’re not lucky enough to pull a new brawler right away, the game gives you plenty of other rewards to keep you happy—coins, power points, and more.
What really sets Supercell apart, though, is how they keep things fair. You don’t have to spend money to enjoy their games. Sure, you can buy gems to speed things up, but patient players can earn plenty of rewards just by playing. And Supercell is transparent about drop rates, so you know your chances of pulling that legendary brawler before you even hit the button.
On top of that, Supercell keeps things fresh with regular updates and events. Limited-time challenges, seasonal rewards, and new characters make it feel like there’s always something exciting happening. It’s a masterclass in keeping players engaged without feeling overly pushy.
Another fascinating aspect of gacha systems is their depth—a measure of how much content a system offers and how long it keeps players engaged. Depth is determined by the number of “drops” it takes to exhaust a gacha’s rewards. For example, in Clash Royale, chests contain multiple drops, and the game’s extensive roster of cards (116 as of 2024) ensures that players have plenty to collect and upgrade. On the other hand, Brawl Stars initially launched with only 15 characters, meaning players could reach the “end” of its gacha system much faster.
Depth also influences a game’s longevity. The more drops required to complete a gacha, the longer players stay engaged. Games with shallow systems risk losing players once they’ve collected everything, while deeper systems maintain interest by introducing new content, such as additional characters, cards, or items. Supercell excels in this area by ensuring their games have rich and varied gacha systems that evolve over time, keeping players invested and excited for what’s next.
If you think about it, the concept of gacha isn’t new. It has roots in the world of trading card games, like the Pokémon Trading Card Game (TCG). Opening a pack of Pokémon cards feels a lot like pulling from a gacha system. You rip open the foil, and inside could be that ultra-rare Charizard you’ve been dreaming of… or just another Caterpie. It’s the same blend of excitement and suspense.
The beauty of trading card games like Pokémon TCG is that they combine the thrill of randomness with strategy and collection. You’re not just hunting for rare cards; you’re building a deck, creating strategies, and competing with friends. It’s proof that gacha-like mechanics can be about more than just luck—they can inspire creativity and connection, too.
Gacha games are built on one of the most powerful psychological triggers: variable rewards. This is the same principle behind slot machines. You never know when you’re going to hit the jackpot, but that unpredictability makes the reward feel so much sweeter when you do.
Each pull or spin in a gacha system releases a little hit of dopamine—the brain chemical responsible for pleasure and motivation. Even if you don’t get what you’re hoping for, the promise of “just one more try” keeps you going. Developers also use flashy animations, sound effects, and limited-time banners to amplify this feeling, creating a loop that’s hard to break.
And then there’s the fear of missing out (FOMO). Many gacha games run special events where rare items or characters are only available for a limited time. If you don’t pull them now, you might never get another chance. This urgency drives players to keep spinning—or spending.
With great randomness comes great responsibility. Gacha games have faced criticism for their similarities to gambling. After all, you’re spending money (or time) on something with uncertain outcomes. Some players fall into the trap of chasing rare items, spending more than they intended, and feeling regret afterward.
To address these concerns, some countries have stepped in. For example, Japan introduced the “Complete Gacha” ban, which prevents games from offering overly manipulative gacha systems. Other regions, like Europe and the U.S., require developers to disclose drop rates so players know their chances of pulling rare items.
The key to enjoying gacha responsibly is knowing your limits. Set a budget, stick to it, and remember that the thrill of the game should never come at the cost of your well-being.
Of course, gacha isn’t all sunshine and rainbows. Whether you’re opening chests in Clash Royale, spinning for brawlers in Brawl Stars, or diving into any other gacha game, just remember: it’s about the journey, not just the pulls. And with companies like Supercell leading the charge, gacha can be a delightful part of mobile gaming—one surprise at a time.
About the author
Aspiring Product in Mobile Gaming | Head of Content @Gamigion 🎮 | Entrepreneur Driving Innovation
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