The State of Mobile 2025 Report

2024 was a banner year for the mobile market, with a whopping 4.2 trillion hours spent on Apps and $150 billion in user spend.

As the frontrunner in mobile market intelligence, Sensor Tower is excited to unveil our most comprehensive report yet. Packed with key insights to elevate your digital strategy, this report uncovers the trends, tactics, and campaigns that defined the year.

Here’s a sneak peek at what you’ll discover in the Report:

📲 Connecting Mobile to In-Person: App categories that bridge digital and real-world experiences—like outdoor health & fitness, grocery, and dining—are thriving amid digital fatigue.

🎮 Mobile Gaming Bounces Back: Gaming spending surged to $81 billion (+4% YoY), driven by Strategy, Puzzle, and Action games.

🌍 Competition Goes Global: The e-commerce landscape heats up as Chinese giants Temu and SHEIN expand their reach.

📹 Video Dominates Spending: Streaming and Social Media apps see major revenue growth, even with slowed user time.

💰 Crypto Apps Surge: Improved economic conditions and rising Bitcoin prices reignite interest in crypto apps.