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Game Economy Loop

Gökhan Üzmez

Better game economy means better retention. Why?

The best game design lesson you’ll see today:
A player-focused economy strikes a fine balance:

1. Room to grow and grind.
2. Fun and satisfaction in spending.

If you lose this balance, you lose the player.

At the core of every GREAT game economy,
is a main currency loop that flows.

1. Players earn resources through gameplay,
2. Resources feed into upgrades, and rewards,
3. Currencies drain (or convert) back into gameplay.

How do you perfect this loop?

✦ Track player behavior:
↳ Use data to identify spending and earning points.

✦Excel sheets are your best friend:
↳ Map out EVERYTHING.

✦Iterate based on data, often:
↳ Adjust to maintain engagement.

Combine this with fun, engaging game mechanics,
and you get yourself a ticket to a successful game

After all,
Every successful game achieves one thing:
Perfect economic balance.

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