How to use Player Segmentation to boost LTV

How to use Player Segmentation to boost LTV

Based on Playliner research, here are the most common approaches to player segmentation

𝗪𝗵𝘆 𝘂𝘀𝗲 𝗶𝘁:
• Tailored experiences: Match offers to player preferences.
• Optimized monetization: Align pricing with spending capacity.
• Better engagement: Address player needs, reduce churn.
• Smarter resource allocation: Focus on what works.

𝗣𝗹𝗮𝘆𝗲𝗿 𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝘀:
1. Non-payers: $0 spent.
2. Minnows: Under $10 (75% of paying players).
3. Dolphins: $10–$50 (15%).
4. Whales: $50–$150 (9%).
5. Grand Whales: $200+ (1%).

𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀:
• Non-payers: Ad rewards, starter bundles.
• Minnows: Affordable offers.
• Dolphins: Upsell with double offers.
• Whales: High-value bundles.
• Grand Whales: Exclusive premium content.

𝗢𝘁𝗵𝗲𝗿 𝘄𝗮𝘆𝘀 𝘁𝗼 𝘀𝗲𝗴𝗺𝗲𝗻𝘁:
• Engagement: Hardcore vs. casual players.
• Demographics: Age, region.
• Behavior: Social vs. solo.
• Device type: High-end vs. low-end.
• Play style: Achievers, explorers, etc.

𝗧𝗶𝗽𝘀 𝗳𝗼𝗿 𝘀𝘂𝗰𝗰𝗲𝘀𝘀:
• Review segments monthly to encourage upgrades.
• Analyze spending data and run A/B tests.
• Gather community feedback to refine offers.

Smart segmentation = happier players and higher LTV.