How to Create Playables

𝗣𝗹𝗮𝘆𝗮𝗯𝗹𝗲𝘀 𝗱𝗿𝗶𝘃𝗲 𝟮𝟳𝘅 𝗵𝗶𝗴𝗵𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲𝘀 𝘁𝗵𝗮𝗻 𝘀𝘁𝗮𝘁𝗶𝗰 𝗶𝗺𝗮𝗴𝗲𝘀. 𝗜𝗻 𝗰𝗼𝗺𝗽𝗮𝗿𝗶𝘀𝗼𝗻, 𝘃𝗶𝗱𝗲𝗼 𝗱𝗿𝗶𝘃𝗲𝘀 𝟮𝟯𝘅. Playables can add some spice to your UA & help you scale. Learn how to produce killer playables 👇

𝗪𝗵𝘆 𝗼𝗻𝗹𝘆 𝘀𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝗴𝗮𝗺𝗲 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗴𝗲𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝗽𝗹𝗮𝘆 𝗶𝘁? Video ads get boring, too. They’re cost-friendly to run. On Android and some ad networks, playables are one of the cheapest to run on ($0.60) and run at less than half the cost of native ads ($1.22), according to @Liftoff recent study.

𝗪𝗵𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝘂𝘀𝗲 𝘁𝗵𝗲𝗺?
Playable ads add variety to your UA campaigns. With so much access to creative tools to produce them, it’s a no-brainer to add them to your creative mix for testing. Here are a few more reasons why you should play around with them:

𝗧𝗵𝗲𝘆’𝗿𝗲 𝘀𝘂𝗽𝗲𝗿 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴, especially when compared directly to static or video ads. Playable ads drive 27x higher conversion rates than banner ads. In comparison, video drives 23x. More engaging means more memorable and almost impossible to ignore.

🎈 Get the ultimate playable guide here.