Mobile Game Leaders: 2024 Analysis

Highlights Journal 257 Ömer Yakabagi January 9

Ömer Yakabagi

43 Posts

Market Performance

Global consumer spending on Mobile Games declined for the second consecutive year, reaching $107 billion in 2023. Mobile game downloads fell for the first time, totaling 88 billion.

Emerging Trends

Casualization: There’s a notable shift towards more Casual Gaming experiences, with Mid-core games facing challenges connecting with their audiences.
Brands & IPs: Brands are increasingly engaging in partnerships to attract new audiences, leveraging well-known intellectual properties to enhance appeal.

Regional Developments

Chinese gaming companies have significantly expanded their global presence, with China-based publishers capturing a third of global revenue. They’ve successfully entered markets like Japan & U.S. through quality production and localization efforts.

WeChat Minigames Are Crushing It in China

Technological Innovations

Advancements in cloud gaming and AI integration have been pivotal. Big Studios like Tencent and NetEase are leading with cloud gaming platforms and AI-driven game features, enhancing player engagement and broadening access.

What’s more?