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Retention is key for game success.

Anton Slashcev

Retention is key for game success.

Here are 22 proven tips to keep players coming back for more:

1. Keep the tutorial short and fun. Teach the basics without overwhelming.
2. Ensure the first-time user experience (FTUE) is smooth and clear so players start having fun quickly.
3. Start strong with a surprising and unique hook to grab attention.
4. Match gameplay with ads and expectations. Deliver what is promised.
5. Set clear goals to keep players focused and engaged.
6. Include fun rewards like win streaks, daily bonuses, and challenges.
7. Make sure the game runs smoothly with no bugs or crashes.
8. Balance difficulty. Keep it challenging but not frustrating.
9. Analyze where players drop off and fix those churn points.
10. Add progression systems to keep players motivated.
11. Introduce fresh mechanics as the game progresses.
12. Add content for late-game players so they always have something to do.
13. Include social features like clans or leaderboards to build engagement.
14. Keep the game economy fair so players can progress without overspending.
15. Create long-term goals that give players something to strive for.
16. Add side quests or mini-games for variety and interest.
17. Develop an engaging story that keeps players curious about what happens next.
18. Allow customization to create a deeper connection for players.
19. Design sessions to be short but rewarding, fitting into busy schedules.
20. Offer limited-time events to create excitement and urgency.
21. Avoid aggressive monetization and keep in-app purchases fair.
22. Use push notifications to remind players about rewards or events.

Implementing these strategies can significantly boost retention and player satisfaction.

Which strategy is your favorite?

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