$1B Playbook behind Royal Match success.

The $1B Playbook behind Royal Match success.

Here’s the breakdown of their Live Ops strategy:

𝟭. 🏆 𝗧𝗼𝘂𝗿𝗻𝗮𝗺𝗲𝗻𝘁𝘀 𝗳𝗼𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻:
• Weekly Contest Challenge (full-week tournament)
https://lnkd.in/e7rC3yWR
• King’s Cup (2-day midweek tournament)
https://lnkd.in/eu-YfraP
• Sky Race (3-day end-of-week race)
https://lnkd.in/eMwbwwuy
• Lightning Rush (fast-paced 1-hour tournament)
https://lnkd.in/eajrD8iR
• Archery Arena (daily weekend tournament)
https://lnkd.in/eRajA8Y7

𝟮. 🤝 𝗧𝗲𝗮𝗺 𝗲𝘃𝗲𝗻𝘁𝘀 𝗳𝗼𝗿 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻:
• Team Treasure (weekly rotating team event)
https://lnkd.in/eWV7BXdc
• Team Tournament (weekly rotating team event)
https://lnkd.in/eEiFwW7p
• Dragon Nest (co-op team event inspired by Monopoly)
https://lnkd.in/eE4_PNai

𝟯. 🎲 𝗠𝗶𝗻𝗶-𝗴𝗮𝗺𝗲𝘀 𝗳𝗼𝗿 𝘃𝗮𝗿𝗶𝗲𝘁𝘆:
• Hidden Temple (4-day midweek treasure-digging mini-game)
https://lnkd.in/eQkHtKvS
• Duke’s Fortune (slot machine mini-game, 3 days)
https://lnkd.in/eJ2mmFZe
• Magic Cauldron (potion-making mini-game, 3 days)
https://lnkd.in/eh6ACvX4

𝟰. 🏅 𝗠𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲 𝗿𝗲𝘄𝗮𝗿𝗱𝘀 𝗳𝗼𝗿 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁:
• Mission Control (4-day milestone event)
https://lnkd.in/eDsdQYpm
• Mission Pursuit (3-day milestone event)
https://lnkd.in/egWaAGNC
• Book of Treasures (4-day milestone-driven event)
https://lnkd.in/e-VNexD5
• Propeller Madness (3-day milestone-driven event)
https://lnkd.in/eU4cpWur

𝟱. 🎟️ 𝗦𝗲𝗮𝘀𝗼𝗻 𝗽𝗮𝘀𝘀 𝗳𝗼𝗿 𝗽𝗿𝗼𝗴𝗿𝗲𝘀𝘀𝗶𝗼𝗻:
• Monthly Season Pass (30-day progression-based rewards system)
https://lnkd.in/eajacXfF

𝟲. 📈 𝗪𝗶𝗻 𝘀𝘁𝗿𝗲𝗮𝗸𝘀 𝗳𝗼𝗿 𝗹𝗼𝘀𝘀 𝗮𝘃𝗲𝗿𝘀𝗶𝗼𝗻:
• Lava Quest (daily short win streaks to boost engagement)
https://lnkd.in/eAvqikkj
• Balloon Rise (weekly long win streaks for commitment)
https://lnkd.in/eGbrKNvR

𝟳. 📚 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻 𝗮𝗹𝗯𝘂𝗺 𝗳𝗼𝗿 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗴𝗼𝗮𝗹𝘀:
• Collection Event (61-day collectible album every two months)
https://lnkd.in/ejiyR8sQ

This strategy delivers something for everyone: competition, collaboration, variety, and a sense of progress.

Which of these features do you think keeps players most engaged?

Data Source: AppMagic