There’s a lot of discussion surrounding monetization and revenue generation within the gaming industry, but far less focus on player engagement. Are people playing less than in the past? What does the data tell us?
Some interesting data points (from Q3 2024) from GWI shed light on this issue. The study was conducted across several countries and revealed the following: 🔹 Across all countries surveyed, people are playing less than a year ago, which is a worrying trend. 🔹 The decline in time spent gaming was more pronounced in Tier 1 countries compared to Brazil. 🔹 The 16-24 age group demonstrated the strongest engagement compared to a year ago, which is an optimistic sign.